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What is the state of our fan base?
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<blockquote data-quote="GT33" data-source="post: 976386" data-attributes="member: 5550"><p>This year Key arrested the slide in non-mutt game attendance at about 34k, basically level with last year. In total we've lost about 11k fans since the CPJ days or about 25% of our fanbase. It has cost us about $3.5M/yr just in revenue at the gate. Realistically we can probably recover 2-3k per year (5% growth) or reclaim about $1M/yr in seat sales unless we go on a massive winning streak which is unlikely but not impossible. Essentially we're looking at about a 4-5 year recovery just to get to where we used to be mostly dissatisfied at having a 80-90% full stadium. The other alternative is dropping or freezing ticket prices trying to hit a mix where revenue is up but prices are lower in order to get butts in the seats. That's what I'd do as you got a better chance once fans are here of gaining momentum than waiting for Key to rebuild the roster & staff as best he can.</p><p></p><p>Not a fan of Young Gravy, but it did get a thousand kids or so lined up on North Ave to watch him flop around like a baby giraffe. Getting students back to the games needs to be a high priority. Maybe they need to raffle off scholarships every quarter where you have to be there to win?</p><p></p><p>I think the block party spot needs to move to the lawn by Student Center and Library because the slice of North Ave is just a poor location. Maybe it's good for the ACC Network crew and gives a good tv backdrop, but as far as assembling a crowd it's lacking. I've long been a a fan of improving the gameday experience. I'd target food, music and tech exhibits. Batt got this much improvement, he just needs to keep working it.</p><p></p><p>I like the night games and hope we have a larger percentage of them particularly earlier in the season. Not sure what we can do about that other than win.</p><p></p><p>Redesigning the stadium with more seat backs and party decks will help. We'd lose max attendance, but how many 55k games are we likely to have anytime soon other than the mutts? ND will probably always be at the Benz.</p></blockquote><p></p>
[QUOTE="GT33, post: 976386, member: 5550"] This year Key arrested the slide in non-mutt game attendance at about 34k, basically level with last year. In total we've lost about 11k fans since the CPJ days or about 25% of our fanbase. It has cost us about $3.5M/yr just in revenue at the gate. Realistically we can probably recover 2-3k per year (5% growth) or reclaim about $1M/yr in seat sales unless we go on a massive winning streak which is unlikely but not impossible. Essentially we're looking at about a 4-5 year recovery just to get to where we used to be mostly dissatisfied at having a 80-90% full stadium. The other alternative is dropping or freezing ticket prices trying to hit a mix where revenue is up but prices are lower in order to get butts in the seats. That's what I'd do as you got a better chance once fans are here of gaining momentum than waiting for Key to rebuild the roster & staff as best he can. Not a fan of Young Gravy, but it did get a thousand kids or so lined up on North Ave to watch him flop around like a baby giraffe. Getting students back to the games needs to be a high priority. Maybe they need to raffle off scholarships every quarter where you have to be there to win? I think the block party spot needs to move to the lawn by Student Center and Library because the slice of North Ave is just a poor location. Maybe it's good for the ACC Network crew and gives a good tv backdrop, but as far as assembling a crowd it's lacking. I've long been a a fan of improving the gameday experience. I'd target food, music and tech exhibits. Batt got this much improvement, he just needs to keep working it. I like the night games and hope we have a larger percentage of them particularly earlier in the season. Not sure what we can do about that other than win. Redesigning the stadium with more seat backs and party decks will help. We'd lose max attendance, but how many 55k games are we likely to have anytime soon other than the mutts? ND will probably always be at the Benz. [/QUOTE]
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