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Update on GT FB Recruiting Initiative
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<blockquote data-quote="takethepoints" data-source="post: 393698" data-attributes="member: 265"><p>I forgot to include the reason for having a silent phase in the first place. This has to do with what the "development" people call "donor management".</p><p></p><p>If you ask too often and too publicly three things happen. First, your potential big donors lose the incentive to pony up. They got rich for a reason and a usual one is by letting other people bare the cost when it comes to volunteering money. (I had one of the "development" guys tell me this almost verbatim.) If you come to them first and poor mouth your prospects just enough, they start to feel that its up to them to come up with the cash. Second, if the campaign is too public too early, the potential big donors don't feel all that special about being contacted. So they are less willing to give. Third, if the campaign is too public too early and you do it regularly that way, your small donors get tired of being dunned ("donor fatigue") and don't send anything in.</p><p></p><p>None of these reasons make much sense; if the school (or whatever) needs money, then it needs money. But they've got this down to a science.</p></blockquote><p></p>
[QUOTE="takethepoints, post: 393698, member: 265"] I forgot to include the reason for having a silent phase in the first place. This has to do with what the "development" people call "donor management". If you ask too often and too publicly three things happen. First, your potential big donors lose the incentive to pony up. They got rich for a reason and a usual one is by letting other people bare the cost when it comes to volunteering money. (I had one of the "development" guys tell me this almost verbatim.) If you come to them first and poor mouth your prospects just enough, they start to feel that its up to them to come up with the cash. Second, if the campaign is too public too early, the potential big donors don't feel all that special about being contacted. So they are less willing to give. Third, if the campaign is too public too early and you do it regularly that way, your small donors get tired of being dunned ("donor fatigue") and don't send anything in. None of these reasons make much sense; if the school (or whatever) needs money, then it needs money. But they've got this down to a science. [/QUOTE]
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Update on GT FB Recruiting Initiative
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