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Update on GT FB Recruiting Initiative
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<blockquote data-quote="plangineer" data-source="post: 390904" data-attributes="member: 3592"><p>Just to further hit the nail on the head, agree with everything in this thread. I'm a 2013 alumni, football season ticket holder for 3 years and I've only heard about this initiative through this board. I also didn't realize Roll Call is not the same thing as AT Fund. Admittedly, after looking at them more closely, it should've been clearer to me. </p><p></p><p>Some of my two cents / suggestions:</p><p></p><p>For the more recent alums, outreach via social media is (perhaps obviously) the way to go - eye catching graphics, clear links to websites, emails, etc. Personally, having someone call me <1-2 years after graduation asking for money is a negative. After GT tuition, still paying off any debt, etc etc, it's hard to reach in my wallet and give $100 - from my point of view I just paid tuition to GT and they're asking for money again, just left a bad taste in my mouth. Thankfully that's now changed <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /> </p><p></p><p>Also consider google search results. For me, the first 5 results when searching "Georgia Tech Athletics Donation" doesn't link to the AT Fund.</p><p></p><p>For recent alums, maybe target outreach those who went to FB games. Hopefully there's a database that shows if a student ID was scanned to get into a game, list of past swarm students, attendance through other organizations, etc. AND <u>please advertise the recent alumni discount more</u>! Had no idea it existed until we 1st renewed our season tickets.</p></blockquote><p></p>
[QUOTE="plangineer, post: 390904, member: 3592"] Just to further hit the nail on the head, agree with everything in this thread. I'm a 2013 alumni, football season ticket holder for 3 years and I've only heard about this initiative through this board. I also didn't realize Roll Call is not the same thing as AT Fund. Admittedly, after looking at them more closely, it should've been clearer to me. Some of my two cents / suggestions: For the more recent alums, outreach via social media is (perhaps obviously) the way to go - eye catching graphics, clear links to websites, emails, etc. Personally, having someone call me <1-2 years after graduation asking for money is a negative. After GT tuition, still paying off any debt, etc etc, it's hard to reach in my wallet and give $100 - from my point of view I just paid tuition to GT and they're asking for money again, just left a bad taste in my mouth. Thankfully that's now changed :) Also consider google search results. For me, the first 5 results when searching "Georgia Tech Athletics Donation" doesn't link to the AT Fund. For recent alums, maybe target outreach those who went to FB games. Hopefully there's a database that shows if a student ID was scanned to get into a game, list of past swarm students, attendance through other organizations, etc. AND [U]please advertise the recent alumni discount more[/U]! Had no idea it existed until we 1st renewed our season tickets. [/QUOTE]
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