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TStan's brand: "We develop the young people who will change the world"
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<blockquote data-quote="ThatGuy" data-source="post: 441994" data-attributes="member: 3440"><p>Agreed. A lot of people (not in marketing) think a brand is about a logo, or a color scheme, or a tagline. It's not. A brand is about what an organization <em>stands for.</em> The best brands can draw a line in the sand and say "this is what we're all about. If that's you, step over the line." Tech is now on its way to embodying that.</p><p></p><p>(Also, the Maya Angelou quote is often cited when thinking about "what is a brand?" She stated, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." That's what this brand is all about. And that's why I continue to be impressed with Stansbury.)</p></blockquote><p></p>
[QUOTE="ThatGuy, post: 441994, member: 3440"] Agreed. A lot of people (not in marketing) think a brand is about a logo, or a color scheme, or a tagline. It's not. A brand is about what an organization [I]stands for.[/I] The best brands can draw a line in the sand and say "this is what we're all about. If that's you, step over the line." Tech is now on its way to embodying that. (Also, the Maya Angelou quote is often cited when thinking about "what is a brand?" She stated, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." That's what this brand is all about. And that's why I continue to be impressed with Stansbury.) [/QUOTE]
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TStan's brand: "We develop the young people who will change the world"
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