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The Official 2019 Adidas Swag Thread
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<blockquote data-quote="TechCubed" data-source="post: 576194" data-attributes="member: 491"><p>Don't mean this this to come across as snarky, but we have to be realistic of our place in the adidas universe. They had $20+ billion in revenue in 2018. The college athletics space is a small sliver of their business, and Georgia Tech a tiny fraction of that. </p><p></p><p>If they were going to spend the capital associated with opening a store, I don't think GT would be at the top of their list. Louisville is their flagship school, and they currently have 10 of their items on adidas.com: <a href="https://www.adidas.com/us/louisville_cardinals" target="_blank">https://www.adidas.com/us/louisville_cardinals</a></p><p></p><p>It'd be great if they decided to open up a midtown or downtown store (they have one in Lenox right now) that featured GT items along with United, etc., but I doubt there is much discussion in their corporate offices about tapping into the GT-centric market. </p><p></p><p>Some of you may remember the short-lived Russell store that took over the McDonalds space in the GTAA in the early 2000s. Not that it made any financial sense, but we were one of their flagship schools at the time. We're one of about 10-12 adidas schools, and if we had gone with Nike, we'd be even lower in the pecking order.</p></blockquote><p></p>
[QUOTE="TechCubed, post: 576194, member: 491"] Don't mean this this to come across as snarky, but we have to be realistic of our place in the adidas universe. They had $20+ billion in revenue in 2018. The college athletics space is a small sliver of their business, and Georgia Tech a tiny fraction of that. If they were going to spend the capital associated with opening a store, I don't think GT would be at the top of their list. Louisville is their flagship school, and they currently have 10 of their items on adidas.com: [URL]https://www.adidas.com/us/louisville_cardinals[/URL] It'd be great if they decided to open up a midtown or downtown store (they have one in Lenox right now) that featured GT items along with United, etc., but I doubt there is much discussion in their corporate offices about tapping into the GT-centric market. Some of you may remember the short-lived Russell store that took over the McDonalds space in the GTAA in the early 2000s. Not that it made any financial sense, but we were one of their flagship schools at the time. We're one of about 10-12 adidas schools, and if we had gone with Nike, we'd be even lower in the pecking order. [/QUOTE]
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