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The Official 2019 Adidas Swag Thread
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<blockquote data-quote="TechCubed" data-source="post: 544737" data-attributes="member: 491"><p>We all need to separate how we feel about this as Georgia Tech fans versus how manufacturers and retailers approach it:</p><p></p><p>1) Adidas is going to produce exactly what is ordered by either retailers or the schools. They aren't in the business of having excess inventory.</p><p></p><p>2) Retailers are going to order based on their data. They know exact quantity, color, style of items have been sold in the past, and that's how they will determine their orders, which are done many months in advance. Manufacturers aim to ship items for back-to-school in July/August. From this past year, it would appear that adidas puts out items in late summer and then a new batch of stuff around Christmas/basketball. Retailers DO NOT want to stock shelves in the spring and risk any excess inventory when new fall shipments arrive.</p><p></p><p>3) adidas.com (as well as nike.com, etc) are not run by the actual manufacturer. It's a white label site run by another company, and they go through the exact same process that the bookstore, Fanatics, ****'s go through to determine orders. There's no conspiracy behind six GT items on the site. Louisville, which is their flagship school, has <a href="https://www.adidas.com/us/college" target="_blank">seven items</a>.</p><p></p><p>If you were running a store as a Georgia Tech fan, you would of course do things differently. Don't want to call anyone out, but there was a local retailer that operated more like that (reacting to what people said they'd buy vs what they actually did buy), and they are no longer in business.</p><p></p><p>As for the gold apparel, we can argue about that until we're all blue in the face (pun intended). In the first 4 months after the adidas switch, I bought a gold polo, pullover, hoodie and three t-shirts (via bookstore and fanatics). I'm not sure what else people are expecting, but that was good enough for me. Working in a business casual environment, blue or white is a lot better look in the office.</p></blockquote><p></p>
[QUOTE="TechCubed, post: 544737, member: 491"] We all need to separate how we feel about this as Georgia Tech fans versus how manufacturers and retailers approach it: 1) Adidas is going to produce exactly what is ordered by either retailers or the schools. They aren't in the business of having excess inventory. 2) Retailers are going to order based on their data. They know exact quantity, color, style of items have been sold in the past, and that's how they will determine their orders, which are done many months in advance. Manufacturers aim to ship items for back-to-school in July/August. From this past year, it would appear that adidas puts out items in late summer and then a new batch of stuff around Christmas/basketball. Retailers DO NOT want to stock shelves in the spring and risk any excess inventory when new fall shipments arrive. 3) adidas.com (as well as nike.com, etc) are not run by the actual manufacturer. It's a white label site run by another company, and they go through the exact same process that the bookstore, Fanatics, ****'s go through to determine orders. There's no conspiracy behind six GT items on the site. Louisville, which is their flagship school, has [URL='https://www.adidas.com/us/college']seven items[/URL]. If you were running a store as a Georgia Tech fan, you would of course do things differently. Don't want to call anyone out, but there was a local retailer that operated more like that (reacting to what people said they'd buy vs what they actually did buy), and they are no longer in business. As for the gold apparel, we can argue about that until we're all blue in the face (pun intended). In the first 4 months after the adidas switch, I bought a gold polo, pullover, hoodie and three t-shirts (via bookstore and fanatics). I'm not sure what else people are expecting, but that was good enough for me. Working in a business casual environment, blue or white is a lot better look in the office. [/QUOTE]
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