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The Official 2019 Adidas Swag Thread
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<blockquote data-quote="Vespidae" data-source="post: 544657" data-attributes="member: 2957"><p>It isn't about money. Adidas is a$20B (revenue) company. The amount of profit they would earn off of sales to Tech fans is insignificant. </p><p></p><p>It is about exposure. Adidas makes gear for the athletic teams and provides it gratis in return for logos on the uniforms. That's what Adidas gets out of it. And that is why you see custom made (or very low quantity produced) products for the coaching staff, players, etc. Personally, I have one of the players' shirts and they fit better than the crud in the bookstore (I have long arms). </p><p></p><p>My overall impression is that adidas wants the exposure with minimal worry about unsold inventory, which ultimately, becomes a charge to earnings. </p><p></p><p>Other than my free STH tee, I just am not excited about what's available for the fans.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 544657, member: 2957"] It isn't about money. Adidas is a$20B (revenue) company. The amount of profit they would earn off of sales to Tech fans is insignificant. It is about exposure. Adidas makes gear for the athletic teams and provides it gratis in return for logos on the uniforms. That's what Adidas gets out of it. And that is why you see custom made (or very low quantity produced) products for the coaching staff, players, etc. Personally, I have one of the players' shirts and they fit better than the crud in the bookstore (I have long arms). My overall impression is that adidas wants the exposure with minimal worry about unsold inventory, which ultimately, becomes a charge to earnings. Other than my free STH tee, I just am not excited about what's available for the fans. [/QUOTE]
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The Official 2019 Adidas Swag Thread
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