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<blockquote data-quote="Vespidae" data-source="post: 836384" data-attributes="member: 2957"><p>I think I know where you are coming from, so let me jump in. We often see ourselves, our self-concept, as better (richer, more attractive, smarter, etc) than we really are. Others, through an objective lens, might actually paint a more accurate picture. </p><p></p><p>I ran a division of a Fortune 50 company. Interviewing the engineering team, I asked how our products stacked up against the competition. "Oh, we are much, much better. We have a superior product. We should really be telling this to customers. We will win the technical argument." As it happens, I had worked as an engineer in the leading competitor and knew their capabilities and production facilities very well. I knew first-hand that we sucked compared to that company. I changed the marketing strategy (scheme) from best product to customer relationship and we rocked from also ran to world leader. </p><p></p><p>In football, Florida thinks it is a Top 10 team and in the same league as Georgia, Alabama, etc. Other SEC coaches think Florida is lazy, undisciplined and poorly coached. But if you ask FLORIDA, they think they are awesome. </p><p></p><p>How does this apply at Tech? I'm sure the $$$ guys watch games and probably attend Falcons, ATL United, and other events and think ... "We could do that. It isn't that hard." Well, it is. Someone probably needs to whisper in their ear just how much effort and dollars it takes and .... what are the probabilities Tech can get there. Jim Collins once said, "If you want to be the best, be the best at ONE THING." But you also have to be realistic as to what that one thing is. </p><p></p><p>The Milwaukee Brewers will never win the World Series. They know it. They are in a small market with limited resources. Does that mean they can't have fun and field a good product? No. On the contrary, they have a great game day experience. But they also know they can't win by trying to copy what the New York Yankees are doing. That's impossible. </p><p></p><p>So ... it's really about, knowing yourself and what you are realistically able to achieve ... and then selecting your strategy. I have no illusions whatsoever that Tech will ever crack the Top 10 again. And neither will about 100 other programs. So now what do you do? I do believe we have to differentiate through scheme ... we just don't have the horses. But, others have made the argument ... let's go get them. I just don't think we will win that race competing against the factories. </p><p></p><p>That's how I interpret that comment.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 836384, member: 2957"] I think I know where you are coming from, so let me jump in. We often see ourselves, our self-concept, as better (richer, more attractive, smarter, etc) than we really are. Others, through an objective lens, might actually paint a more accurate picture. I ran a division of a Fortune 50 company. Interviewing the engineering team, I asked how our products stacked up against the competition. "Oh, we are much, much better. We have a superior product. We should really be telling this to customers. We will win the technical argument." As it happens, I had worked as an engineer in the leading competitor and knew their capabilities and production facilities very well. I knew first-hand that we sucked compared to that company. I changed the marketing strategy (scheme) from best product to customer relationship and we rocked from also ran to world leader. In football, Florida thinks it is a Top 10 team and in the same league as Georgia, Alabama, etc. Other SEC coaches think Florida is lazy, undisciplined and poorly coached. But if you ask FLORIDA, they think they are awesome. How does this apply at Tech? I'm sure the $$$ guys watch games and probably attend Falcons, ATL United, and other events and think ... "We could do that. It isn't that hard." Well, it is. Someone probably needs to whisper in their ear just how much effort and dollars it takes and .... what are the probabilities Tech can get there. Jim Collins once said, "If you want to be the best, be the best at ONE THING." But you also have to be realistic as to what that one thing is. The Milwaukee Brewers will never win the World Series. They know it. They are in a small market with limited resources. Does that mean they can't have fun and field a good product? No. On the contrary, they have a great game day experience. But they also know they can't win by trying to copy what the New York Yankees are doing. That's impossible. So ... it's really about, knowing yourself and what you are realistically able to achieve ... and then selecting your strategy. I have no illusions whatsoever that Tech will ever crack the Top 10 again. And neither will about 100 other programs. So now what do you do? I do believe we have to differentiate through scheme ... we just don't have the horses. But, others have made the argument ... let's go get them. I just don't think we will win that race competing against the factories. That's how I interpret that comment. [/QUOTE]
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