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Sports Illustrated: Why Is College Football Attendance Tanking?
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<blockquote data-quote="LibertyTurns" data-source="post: 681783" data-attributes="member: 789"><p>I’m not sure many get the overall picture here because the soundbites weren’t front loaded.</p><p></p><p>Students and regulars fans are willing to pay for the game day experience. They pay with their time & their money. They are not willing to pay for:</p><p></p><p>A. Watching blowouts of some patsy</p><p>B. Bad product. You don’t necessarily have to win every game but they want to see competitiveness. On both sides of the ball.</p><p>C. Gameday experience. If your friends are not there because it’s not fun, then you stop showing up eventually.</p><p></p><p>Lastly you got the price vs value argument. You can charge $100k for a Festiva and you’ll have no market share. The price point is much lower. This is GT’s dilemma. We need the cash to fund the Big Boy football, we don’t yet have the product people think they want and we’re gambling that the duration people will be pissed will be shorter than the transition to the new plan.</p><p></p><p>I can tell you from first hand that winning back customers is tough. We’d better figure out what the few customers we have right now want, satisfy them, and come up with some strategies to recruit some more customers. Frankly I would have held prices as best we could, but at the end of the day you have a forecaster divining how much $$ you’ll generate at this price point compared to others.</p><p></p><p>This coaching transition is not just about a style of football. It’s about revenue- getting more donations to upgrade facilities where we’ve lost the arms race because you sold people on a new vision where the other had gone stale, getting more tickets sold by peddling the changes & hope for the future, getting more people at the game to get more money from concessions and merchandise sales.</p><p></p><p>It’s an enormous financial gamble. You see big programs struggling and we’re swimming against the current thinking we can get to where they were a decade ago in the next decade & hoping the landscape hasn’t changed so much by the time we get there that we never really wanted/needed to get there in the first place.</p></blockquote><p></p>
[QUOTE="LibertyTurns, post: 681783, member: 789"] I’m not sure many get the overall picture here because the soundbites weren’t front loaded. Students and regulars fans are willing to pay for the game day experience. They pay with their time & their money. They are not willing to pay for: A. Watching blowouts of some patsy B. Bad product. You don’t necessarily have to win every game but they want to see competitiveness. On both sides of the ball. C. Gameday experience. If your friends are not there because it’s not fun, then you stop showing up eventually. Lastly you got the price vs value argument. You can charge $100k for a Festiva and you’ll have no market share. The price point is much lower. This is GT’s dilemma. We need the cash to fund the Big Boy football, we don’t yet have the product people think they want and we’re gambling that the duration people will be pissed will be shorter than the transition to the new plan. I can tell you from first hand that winning back customers is tough. We’d better figure out what the few customers we have right now want, satisfy them, and come up with some strategies to recruit some more customers. Frankly I would have held prices as best we could, but at the end of the day you have a forecaster divining how much $$ you’ll generate at this price point compared to others. This coaching transition is not just about a style of football. It’s about revenue- getting more donations to upgrade facilities where we’ve lost the arms race because you sold people on a new vision where the other had gone stale, getting more tickets sold by peddling the changes & hope for the future, getting more people at the game to get more money from concessions and merchandise sales. It’s an enormous financial gamble. You see big programs struggling and we’re swimming against the current thinking we can get to where they were a decade ago in the next decade & hoping the landscape hasn’t changed so much by the time we get there that we never really wanted/needed to get there in the first place. [/QUOTE]
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Sports Illustrated: Why Is College Football Attendance Tanking?
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