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<blockquote data-quote="bobongo" data-source="post: 885901" data-attributes="member: 3893"><p>[URL unfurl="true"]https://harvardsportsanalysis.wordpress.com/2011/01/17/what-factors-contribute-to-attendance-in-college-football/[/URL]</p><p></p><p>From the article:</p><p><strong>1. Sustained winning is important</strong>. The driving force behind big ticket sales is generally a compelling and successful team. Between 2008 and 2010 the average NCAA stadium was filled to 79.95% capacity – about 44,000 fans. However, teams that had winning seasons in that same time period drew crowds of around 53,000 (88.19%) – an 8% jump in attendance.</p><p></p><p><strong>Teams that were coming off winning seasons – regardless of whether or not they maintained their winning ways – actually sold more tickets (89.03% of capacity) than their winning predecessors.</strong> This same difference is carried on, and exacerbated, to the upper echelons of success – teams with 90% or better winning percentages. It’s very hard to win 90% of your games, and fan bases reward that with home games for those teams averaging almost 63,000 fans (97.38%). But the reward is even greater the following season. Despite seeing their winning percentages drop, on average, to a more reasonable 73%, teams coming off huge years actually sold more tickets than they did in the middle of their success, coming extremely close – 99.98% – to selling out across the board.</p><p></p><p>Not surprisingly, <strong>losing has a similar effect on fan support. Teams that dropped below .500 played in front of crowds that weren’t even ¾ full, with an average stadium being filled to 70.5% capacity. The negative publicity that comes with losing continued to hurt teams the next year.</strong> Despite averaging win% hikes of 8%, teams coming off a losing season saw their attendance numbers drop to 69.7%. The lesson here is twofold: <strong>1. winning helps as much as losing hurts; and 2. it usually takes a year for positive results on the field to be reflected with positive results in the stands."</strong></p><p></p><p>Frankly the idea that attendance has nothing to do with winning seems absurd, IMO.</p></blockquote><p></p>
[QUOTE="bobongo, post: 885901, member: 3893"] [URL unfurl="true"]https://harvardsportsanalysis.wordpress.com/2011/01/17/what-factors-contribute-to-attendance-in-college-football/[/URL] From the article: [B]1. Sustained winning is important[/B]. The driving force behind big ticket sales is generally a compelling and successful team. Between 2008 and 2010 the average NCAA stadium was filled to 79.95% capacity – about 44,000 fans. However, teams that had winning seasons in that same time period drew crowds of around 53,000 (88.19%) – an 8% jump in attendance. [B]Teams that were coming off winning seasons – regardless of whether or not they maintained their winning ways – actually sold more tickets (89.03% of capacity) than their winning predecessors.[/B] This same difference is carried on, and exacerbated, to the upper echelons of success – teams with 90% or better winning percentages. It’s very hard to win 90% of your games, and fan bases reward that with home games for those teams averaging almost 63,000 fans (97.38%). But the reward is even greater the following season. Despite seeing their winning percentages drop, on average, to a more reasonable 73%, teams coming off huge years actually sold more tickets than they did in the middle of their success, coming extremely close – 99.98% – to selling out across the board. Not surprisingly, [B]losing has a similar effect on fan support. Teams that dropped below .500 played in front of crowds that weren’t even ¾ full, with an average stadium being filled to 70.5% capacity. The negative publicity that comes with losing continued to hurt teams the next year.[/B] Despite averaging win% hikes of 8%, teams coming off a losing season saw their attendance numbers drop to 69.7%. The lesson here is twofold: [B]1. winning helps as much as losing hurts; and 2. it usually takes a year for positive results on the field to be reflected with positive results in the stands."[/B] Frankly the idea that attendance has nothing to do with winning seems absurd, IMO. [/QUOTE]
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