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<blockquote data-quote="crut" data-source="post: 319235" data-attributes="member: 3240"><p>I know from talking with the manager of the GT bookstore that the disparity of the apparel displayed is greatly impacted by the lack of "Old Gold" apparel available from Nike, UA and other providers.</p><p></p><p>Also to your point about blue outperforming other less primary colors, here are some schools where blue is (actually) a school color but is far out purchased by a different color for gameday apparel:</p><p></p><p>1. West Virginia - <a href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiek9PHtN_UAhUMOT4KHfb_BRMQjBwIBA&url=https%3A%2F%2Fs-media-cache-ak0.pinimg.com%2F736x%2F84%2F50%2Fe3%2F8450e3ec647321b73f776dd35466768e--wvu-sports-wvu-football.jpg&psig=AFQjCNFqD5fyGIs9rM1KjVNXyis4HE_c5g&ust=1498700481028377" target="_blank">yellow wins</a></p><p>2. UVA - <a href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjcvpaXtN_UAhXGPj4KHeeTA1EQjBwIBA&url=https%3A%2F%2Fs-media-cache-ak0.pinimg.com%2F600x315%2F46%2F4d%2Fbb%2F464dbb4d1e6f83307d925cce7b699e02.jpg&psig=AFQjCNEZQ71PJ8VVSi6h3E2JnfqeN9bdBw&ust=1498700363950281" target="_blank">orange wins</a></p><p>3. Penn St. - <a href="http://cdn1.sbnation.com/imported_assets/882879/white.gif" target="_blank">white wins (obviously)</a></p><p>4. Illinois - <a href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjlwtKptd_UAhWCND4KHY3ZDXkQjBwIBA&url=http%3A%2F%2Fmedia.gettyimages.com%2Fphotos%2Fcollege-football-illinois-fans-in-stands-during-game-vs-penn-state-picture-id91626326&psig=AFQjCNEI2lUW9H_51FHQ5HtPOviHkfgGmw&ust=1498700695723761" target="_blank">orange wins</a></p><p>5. Arizona - red</p><p>6. Ole Miss - red</p><p></p><p>Point being, sure blue is a popular color but it's far more about poorly promoting the whites and golds than it is about navy being great. It's also the fact that navy isn't a school color and people wearing navy to GT events straight appear like opposing fans unless you are within 10 feet. Furthermore, I'd argue that overtime, the fanbase has a much better chance of growing if the brand is consistent. People wearing navy deters from GT's brand.</p><p></p><p>Clothing color - it's a stupid thing I know. But it's so GD simple and it would help the program if GT would up it's clothing game.</p></blockquote><p></p>
[QUOTE="crut, post: 319235, member: 3240"] I know from talking with the manager of the GT bookstore that the disparity of the apparel displayed is greatly impacted by the lack of "Old Gold" apparel available from Nike, UA and other providers. Also to your point about blue outperforming other less primary colors, here are some schools where blue is (actually) a school color but is far out purchased by a different color for gameday apparel: 1. West Virginia - [URL='https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiek9PHtN_UAhUMOT4KHfb_BRMQjBwIBA&url=https%3A%2F%2Fs-media-cache-ak0.pinimg.com%2F736x%2F84%2F50%2Fe3%2F8450e3ec647321b73f776dd35466768e--wvu-sports-wvu-football.jpg&psig=AFQjCNFqD5fyGIs9rM1KjVNXyis4HE_c5g&ust=1498700481028377']yellow wins[/URL] 2. UVA - [URL='https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjcvpaXtN_UAhXGPj4KHeeTA1EQjBwIBA&url=https%3A%2F%2Fs-media-cache-ak0.pinimg.com%2F600x315%2F46%2F4d%2Fbb%2F464dbb4d1e6f83307d925cce7b699e02.jpg&psig=AFQjCNEZQ71PJ8VVSi6h3E2JnfqeN9bdBw&ust=1498700363950281']orange wins[/URL] 3. Penn St. - [URL='http://cdn1.sbnation.com/imported_assets/882879/white.gif']white wins (obviously)[/URL] 4. Illinois - [URL='https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjlwtKptd_UAhWCND4KHY3ZDXkQjBwIBA&url=http%3A%2F%2Fmedia.gettyimages.com%2Fphotos%2Fcollege-football-illinois-fans-in-stands-during-game-vs-penn-state-picture-id91626326&psig=AFQjCNEI2lUW9H_51FHQ5HtPOviHkfgGmw&ust=1498700695723761']orange wins[/URL] 5. Arizona - red 6. Ole Miss - red Point being, sure blue is a popular color but it's far more about poorly promoting the whites and golds than it is about navy being great. It's also the fact that navy isn't a school color and people wearing navy to GT events straight appear like opposing fans unless you are within 10 feet. Furthermore, I'd argue that overtime, the fanbase has a much better chance of growing if the brand is consistent. People wearing navy deters from GT's brand. Clothing color - it's a stupid thing I know. But it's so GD simple and it would help the program if GT would up it's clothing game. [/QUOTE]
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