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<blockquote data-quote="Vespidae" data-source="post: 464127" data-attributes="member: 2957"><p>Can Tech get a QB like this? Can we get any super athletes? Not how we are recruiting today. </p><p></p><p>I studied engineering at Tech and later, marketing. I spent most of my career as a marketer of various products and worked both domestic and internationally. </p><p></p><p>Recruiting strikes me as "selling" and the greatest impact on selling is among other things, the influence of group behavior on the decision. If Tech is going to be successful, I believe that we'll have to a) be effective that going to Tech is cool and appealing and b) using opinion leaders (those with enduring involvement with the product) to create positive word of mouth and affirmation. </p><p></p><p>Who are the opinion leaders? All the professional sports alumni we have ... Pat Swilling, Matt Kuchar, etc. All of them. Talking about how well Tech prepared them for a professional sports career. Or any career. </p><p></p><p>If we don't start understanding that we are "selling", and using those tools, we will continue to struggle. Products that have "pick me" on them as their strategy are usually in the discount bin.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 464127, member: 2957"] Can Tech get a QB like this? Can we get any super athletes? Not how we are recruiting today. I studied engineering at Tech and later, marketing. I spent most of my career as a marketer of various products and worked both domestic and internationally. Recruiting strikes me as "selling" and the greatest impact on selling is among other things, the influence of group behavior on the decision. If Tech is going to be successful, I believe that we'll have to a) be effective that going to Tech is cool and appealing and b) using opinion leaders (those with enduring involvement with the product) to create positive word of mouth and affirmation. Who are the opinion leaders? All the professional sports alumni we have ... Pat Swilling, Matt Kuchar, etc. All of them. Talking about how well Tech prepared them for a professional sports career. Or any career. If we don't start understanding that we are "selling", and using those tools, we will continue to struggle. Products that have "pick me" on them as their strategy are usually in the discount bin. [/QUOTE]
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Who was Georgia Tech's starting QB in 2023?
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