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<blockquote data-quote="JacketRacket" data-source="post: 781290" data-attributes="member: 4822"><p>GT is already doing that. That's what the 404 streetwear photoshoot that dropped last year was. It's also what you hear almost every recruit talking about GT. That's why we partnered with Darrow who wrote '<em>Brands Win Championships </em>and <em>Athletes Are Brands Too'. </em>The whole FOR the 404 thing was for athletes to build their own brand too. CGC is very forward thinking about this.</p></blockquote><p></p>
[QUOTE="JacketRacket, post: 781290, member: 4822"] GT is already doing that. That's what the 404 streetwear photoshoot that dropped last year was. It's also what you hear almost every recruit talking about GT. That's why we partnered with Darrow who wrote '[I]Brands Win Championships [/I]and [I]Athletes Are Brands Too'. [/I]The whole FOR the 404 thing was for athletes to build their own brand too. CGC is very forward thinking about this. [/QUOTE]
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