Home
Articles
Photos
Interviews
Forums
New posts
Search forums
Georgia Tech Recruiting
Dashboard
What's new
New posts
New profile posts
Latest activity
Chat
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Name and Likeness Law Signed by Kemp
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="ugacdawg" data-source="post: 816475" data-attributes="member: 4724"><p>This is a pretty difficult topic because there are always exceptions one can find either way. Recently Ohio State University came out and made the statement that their <a href="https://www.bizjournals.com/columbus/news/2021/08/03/osu-athletes-trademark-nil.html" target="_blank">student athletes could use their brand for NIL endorsements</a> as part of a group licensing program. I found this to be really interesting, and potentially pretty risky. I too agree, that for the vast majority of the cases, the school brand far outweighs the individual's brand.</p><p></p><p>In the case of Olivia Dunne, I would have thought fair would have been for her to make all the money she wants from 'being a gymnast who gains notoriety during her time at LSU' but not using the LSU uniform, logos or colors to do it. That's the case for most pro athletes, who use their own likeness, not that of their franchise. However, if LSU wanted to sell jerseys (I know they don't have those for gymnastics) with 'Dunne' on the back of it in the bookstore and compensate her for that NIL usage, then that sounds great, because they are licensing her brand for use with theirs.</p><p></p><p>However, in the OSU model, having a marketing compliance department police all the posts, approve/deny requests, etc. seems crazy in the world of social media, etc. Especially if athletes have to comply by the same conditions as normal licensees (can't modify the logo, logo can't be next to another, has to be a certain size, etc.).</p><p></p><p>I wonder when we'll hear the first case of a University suing it's own student athlete for copyright infringement?</p></blockquote><p></p>
[QUOTE="ugacdawg, post: 816475, member: 4724"] This is a pretty difficult topic because there are always exceptions one can find either way. Recently Ohio State University came out and made the statement that their [URL='https://www.bizjournals.com/columbus/news/2021/08/03/osu-athletes-trademark-nil.html']student athletes could use their brand for NIL endorsements[/URL] as part of a group licensing program. I found this to be really interesting, and potentially pretty risky. I too agree, that for the vast majority of the cases, the school brand far outweighs the individual's brand. In the case of Olivia Dunne, I would have thought fair would have been for her to make all the money she wants from 'being a gymnast who gains notoriety during her time at LSU' but not using the LSU uniform, logos or colors to do it. That's the case for most pro athletes, who use their own likeness, not that of their franchise. However, if LSU wanted to sell jerseys (I know they don't have those for gymnastics) with 'Dunne' on the back of it in the bookstore and compensate her for that NIL usage, then that sounds great, because they are licensing her brand for use with theirs. However, in the OSU model, having a marketing compliance department police all the posts, approve/deny requests, etc. seems crazy in the world of social media, etc. Especially if athletes have to comply by the same conditions as normal licensees (can't modify the logo, logo can't be next to another, has to be a certain size, etc.). I wonder when we'll hear the first case of a University suing it's own student athlete for copyright infringement? [/QUOTE]
Insert quotes…
Verification
What jersey number did Justin Thomas wear?
Post reply
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Name and Likeness Law Signed by Kemp
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top