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<blockquote data-quote="Vespidae" data-source="post: 385510" data-attributes="member: 2957"><p>I think you're approach would benefit by looking at how data skews in these sample sizes. Using your numbers of a range of 8,000, then ... over 7,000 will give $500 or less and of those 7,000 ... the vast majority will give <$50. About 1,000 will give $500 or more and that will be heavily skewed towards 70 or so folks donating heavily, usually $2,500 or above. </p><p></p><p>So the trick is get most alumni giving $50 or so ... and identifying 70 or so who can deliver $2,500 or more. That's why most giving programs are organized in tiers ($50, $500, $500, $50,000). </p><p></p><p>Be careful trying to collect "average donations". The average is only determined by the results of what happens at the margins.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 385510, member: 2957"] I think you're approach would benefit by looking at how data skews in these sample sizes. Using your numbers of a range of 8,000, then ... over 7,000 will give $500 or less and of those 7,000 ... the vast majority will give <$50. About 1,000 will give $500 or more and that will be heavily skewed towards 70 or so folks donating heavily, usually $2,500 or above. So the trick is get most alumni giving $50 or so ... and identifying 70 or so who can deliver $2,500 or more. That's why most giving programs are organized in tiers ($50, $500, $500, $50,000). Be careful trying to collect "average donations". The average is only determined by the results of what happens at the margins. [/QUOTE]
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