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Maybe our media deal to 2036 isn't that bad...
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<blockquote data-quote="ThatGuy" data-source="post: 994598" data-attributes="member: 3440"><p>It is indeed interesting. Agreed with a lot of your points.</p><p></p><p>I've often said that I think Georgia Tech ends up in the B1G - but lately, I'm less sure. </p><p></p><p>While the Atlanta market is big (top 7 nationally, I think?), with the decline of cable and the rise of national conferences, it seems a foregone conclusion that carriage fees will be significantly less valuable in the future. When someone subscribes to Youtube TV from Alaska, they get the B1G and SEC and ACC networks. And by extension, they get the streaming version which includes all the conference games that aren't on the main networks (ABC, NBC, CBS, ESPN, FOX, FOX Sports). With more people going to streaming, the importance of media market size is lessening.</p><p></p><p>Now, there might be some smaller value to RSNs and third tier rights - but it seems like those will also continue to decline, as the national audience has more access to them than ever before.</p><p></p><p>So I keep coming back to thinking the time for GT to move to the B1G was in 2012 - something that most of us think, sure. But we're moving (or have moved) from the era of the importance of media markets to the importance of brands. Which is why it ticks me off that FSU is pulling their crap now - because they may just get away with it, due to the timing being right.</p><p></p><p>Previously, we could argue that WE were the gravy train for other ACC programs, because Atlanta generated the most substantial carriage fees revenue for the ACC (hence the reason they begged us to stay in 2012). But now it may be that FSU's self-aggrandizing argument is starting to make sense. 5 years ago it was a lot different, and no conference in their right mind would take them if they got out of their obligations, because none would want to bring them on for the relatively small Tallahassee market; especially when they couldn't trust that FSU would honor any contracts they signed. Now, another conference may go for it, because the markets don't matter as much. Hell, the SEC took Texas after all their shenanigans in the Big 12.</p><p></p><p>I wonder if, as you say, these mega conferences and networks are planning something we haven't even thought of yet. I hope they are, and that (if the ACC folds) there's a place there for us.</p></blockquote><p></p>
[QUOTE="ThatGuy, post: 994598, member: 3440"] It is indeed interesting. Agreed with a lot of your points. I've often said that I think Georgia Tech ends up in the B1G - but lately, I'm less sure. While the Atlanta market is big (top 7 nationally, I think?), with the decline of cable and the rise of national conferences, it seems a foregone conclusion that carriage fees will be significantly less valuable in the future. When someone subscribes to Youtube TV from Alaska, they get the B1G and SEC and ACC networks. And by extension, they get the streaming version which includes all the conference games that aren't on the main networks (ABC, NBC, CBS, ESPN, FOX, FOX Sports). With more people going to streaming, the importance of media market size is lessening. Now, there might be some smaller value to RSNs and third tier rights - but it seems like those will also continue to decline, as the national audience has more access to them than ever before. So I keep coming back to thinking the time for GT to move to the B1G was in 2012 - something that most of us think, sure. But we're moving (or have moved) from the era of the importance of media markets to the importance of brands. Which is why it ticks me off that FSU is pulling their crap now - because they may just get away with it, due to the timing being right. Previously, we could argue that WE were the gravy train for other ACC programs, because Atlanta generated the most substantial carriage fees revenue for the ACC (hence the reason they begged us to stay in 2012). But now it may be that FSU's self-aggrandizing argument is starting to make sense. 5 years ago it was a lot different, and no conference in their right mind would take them if they got out of their obligations, because none would want to bring them on for the relatively small Tallahassee market; especially when they couldn't trust that FSU would honor any contracts they signed. Now, another conference may go for it, because the markets don't matter as much. Hell, the SEC took Texas after all their shenanigans in the Big 12. I wonder if, as you say, these mega conferences and networks are planning something we haven't even thought of yet. I hope they are, and that (if the ACC folds) there's a place there for us. [/QUOTE]
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Maybe our media deal to 2036 isn't that bad...
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