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Marketing/sales question for the experts here...
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<blockquote data-quote="Deleted member 2897" data-source="post: 807419"><p>I'm similar to that. When we built our last house, the builder explained the cost buildup and showed his margin ($60k or some ****). I didn't even haggle with him. It was about a 15% margin, which seemed fair, and I wanted him to make money so that when things went wrong (they always do when building a home - like the wrong flooring gets ordered, stuff has to be redone), he had the margin to be able to take care of it. That's one type of buyer. Others do like to negotiate until the end of time to split every single penny, even if they spend more time negotiating than they save. And lets face it, there are a lot of dumb people in this country that see things that look like deals and jump on it. Like 20oz of ice cream for $4.99. But a 15oz package for $4.29 - buy it, its cheaper!!! So that is one thing marketing people probably struggle with - maximizing price for different types of people, and messaging for different types of people.</p></blockquote><p></p>
[QUOTE="Deleted member 2897, post: 807419"] I'm similar to that. When we built our last house, the builder explained the cost buildup and showed his margin ($60k or some ****). I didn't even haggle with him. It was about a 15% margin, which seemed fair, and I wanted him to make money so that when things went wrong (they always do when building a home - like the wrong flooring gets ordered, stuff has to be redone), he had the margin to be able to take care of it. That's one type of buyer. Others do like to negotiate until the end of time to split every single penny, even if they spend more time negotiating than they save. And lets face it, there are a lot of dumb people in this country that see things that look like deals and jump on it. Like 20oz of ice cream for $4.99. But a 15oz package for $4.29 - buy it, its cheaper!!! So that is one thing marketing people probably struggle with - maximizing price for different types of people, and messaging for different types of people. [/QUOTE]
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