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Marketing/sales question for the experts here...
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<blockquote data-quote="4shotB" data-source="post: 807219" data-attributes="member: 844"><p>My private sector background was in operations, engineering and manufacturing so the marketing and sales stuff always puzzled me a bit. With that background, here is a scenario I dealt with today and a resulting question(s) - </p><p></p><p>My 5 yo AV receiver just went on the fritz. Of course it is out of warranty. The cost of shipping and repairs is about the same as replacing of course. So I ordered a basic model on Amazon. I just run a simple 3.1 system with no Atmos/surrounds/etc. in my den so I don't need much in terms of features or power (WPC). The model I selected (btw, there is a shortage of stock on these as my usual go to electronics vendor had only 5 models in stock - all above $3k) was listed at $350. However, if I ordered it with accessories (either speaker wire or banana plugs) I could get it for about $50 less than that??!!!</p><p></p><p>So, for you marketing and sales types, what is this about? It doesn't make sense to me why they would offer this promotion (unless they were over inventoried on plugs and wires? Only rational theory I have). Any other possible explanations? Thanks in advance.</p></blockquote><p></p>
[QUOTE="4shotB, post: 807219, member: 844"] My private sector background was in operations, engineering and manufacturing so the marketing and sales stuff always puzzled me a bit. With that background, here is a scenario I dealt with today and a resulting question(s) - My 5 yo AV receiver just went on the fritz. Of course it is out of warranty. The cost of shipping and repairs is about the same as replacing of course. So I ordered a basic model on Amazon. I just run a simple 3.1 system with no Atmos/surrounds/etc. in my den so I don't need much in terms of features or power (WPC). The model I selected (btw, there is a shortage of stock on these as my usual go to electronics vendor had only 5 models in stock - all above $3k) was listed at $350. However, if I ordered it with accessories (either speaker wire or banana plugs) I could get it for about $50 less than that??!!! So, for you marketing and sales types, what is this about? It doesn't make sense to me why they would offer this promotion (unless they were over inventoried on plugs and wires? Only rational theory I have). Any other possible explanations? Thanks in advance. [/QUOTE]
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