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Ken’s AJC article on Patrick Suddes ...
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<blockquote data-quote="Squints" data-source="post: 556826" data-attributes="member: 822"><p>Digital content coordination isn't the same thing as brand management. And from what I've read on Ryan he was responsible for video production not social media. That's two completely different animals.</p><p></p><p>What I'm trying to say is that I'm saying is that I would be shocked if the presence of the coaching staff from CGC down to the GAs impact on social media you're lauding (rightfully so I'd say) wasn't directly related to, if not because of, the work Santino is doing. It is most likely a planned and coordinated effort for all of them in which Santino has oversight. Most of the social media posts by the coaches are probably prepared, manicured, and approved before being sent out. The coaches and other staff have to buy in, which they obviously have and that's great to see, but it's not some spontaneous thing where they all went 'Let's just try to use social media more than the last guys.' That's an oversimplification.</p><p></p><p>It's definitely possible they do something different but I'm just telling you how I've personally seen these efforts work in my experience.</p></blockquote><p></p>
[QUOTE="Squints, post: 556826, member: 822"] Digital content coordination isn't the same thing as brand management. And from what I've read on Ryan he was responsible for video production not social media. That's two completely different animals. What I'm trying to say is that I'm saying is that I would be shocked if the presence of the coaching staff from CGC down to the GAs impact on social media you're lauding (rightfully so I'd say) wasn't directly related to, if not because of, the work Santino is doing. It is most likely a planned and coordinated effort for all of them in which Santino has oversight. Most of the social media posts by the coaches are probably prepared, manicured, and approved before being sent out. The coaches and other staff have to buy in, which they obviously have and that's great to see, but it's not some spontaneous thing where they all went 'Let's just try to use social media more than the last guys.' That's an oversimplification. It's definitely possible they do something different but I'm just telling you how I've personally seen these efforts work in my experience. [/QUOTE]
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