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Jackets Need Media Presence
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<blockquote data-quote="85Escape" data-source="post: 649599" data-attributes="member: 3560"><p>I don't want to come across the wrong way here, as I'm not being snide. I really just want to understand. So why do people continue to repeat the obvious...that if we won people would say nicer things about us? </p><p></p><p>Wanting to associate with winners is expected and natural human nature. There is really no meaningful insight there, yet people continue to repeat it like they've figured something out. And besides, I believe that is a straw-man response to what the OP original stated. </p><p></p><p>The original comment simply said that we need a more favorable media presence and that our current media partners are not at all favorable. From my observation that isn't a very difficult position to defend and it is certainly a worthy point to discuss. </p><p></p><p>Of <em>course,</em> if we won people would want to be associated with us more. Using that as a way to dismiss the assertion lacks originality and totally (and likely intentionally) misses the point.</p><p></p><p>I am fortunate to be involved in setting up a lot of business partnerships. In business you don't enter into partnerships with the expectation that your partner treats you the same way that they treat their other non-partners. You expect <em>better and favorable </em>treatment from them. If not, why are you even in a partnership at all? </p><p></p><p>But it sure doesn't seem like we receive that benefit of partnership from our media partners. In that, the OP's point is very valid. I believe that we need to do a better job finding partners who will honor the partnership by finding something positive to say about us <em>even when the social trends are all negative and it is difficult to find positive things to say</em>. There is almost always a positive truth to cover. But our media partners get more milage by piling onto the negative truths and it speaks volumes that they choose to do that rather than honor the partnership. Other schools seemingly get more universally positive support from their media partners than we do.</p><p></p><p>I frankly think it is a reasonable expectation and a good question to raise about our business partners.</p></blockquote><p></p>
[QUOTE="85Escape, post: 649599, member: 3560"] I don't want to come across the wrong way here, as I'm not being snide. I really just want to understand. So why do people continue to repeat the obvious...that if we won people would say nicer things about us? Wanting to associate with winners is expected and natural human nature. There is really no meaningful insight there, yet people continue to repeat it like they've figured something out. And besides, I believe that is a straw-man response to what the OP original stated. The original comment simply said that we need a more favorable media presence and that our current media partners are not at all favorable. From my observation that isn't a very difficult position to defend and it is certainly a worthy point to discuss. Of [I]course,[/I] if we won people would want to be associated with us more. Using that as a way to dismiss the assertion lacks originality and totally (and likely intentionally) misses the point. I am fortunate to be involved in setting up a lot of business partnerships. In business you don't enter into partnerships with the expectation that your partner treats you the same way that they treat their other non-partners. You expect [I]better and favorable [/I]treatment from them. If not, why are you even in a partnership at all? But it sure doesn't seem like we receive that benefit of partnership from our media partners. In that, the OP's point is very valid. I believe that we need to do a better job finding partners who will honor the partnership by finding something positive to say about us [I]even when the social trends are all negative and it is difficult to find positive things to say[/I]. There is almost always a positive truth to cover. But our media partners get more milage by piling onto the negative truths and it speaks volumes that they choose to do that rather than honor the partnership. Other schools seemingly get more universally positive support from their media partners than we do. I frankly think it is a reasonable expectation and a good question to raise about our business partners. [/QUOTE]
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