Home
Articles
Photos
Interviews
Forums
New posts
Search forums
Georgia Tech Recruiting
Dashboard
What's new
New posts
New profile posts
Latest activity
Chat
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Improvements to BDS and game attendance and atmosphere...
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="BCJacket" data-source="post: 490424" data-attributes="member: 2332"><p>[Oy, this post got out of hand. TL/DR: IMHO we could make more money with fewer better seats.]</p><p></p><p>That's true if you assume our per-seat revenue is flat and we just reduce the seats. Which is what the OP seems to be suggesting, just re-numbering the bleachers for more space.</p><p></p><p>But the best seats (biggest $$ earners) are already the Club area and Tech Terrace, which are already real seats.</p><p></p><p>I don't think Tech is anywhere near the vertex point of the revenue curve for football/BDS. Clearly, our supply/demand of tickets is out of equilibrium. My read is that we have too much supply of an overpriced product. If the goal is maximum revenue (which is what I think it should be), then I believe Tech should offer a lower quantity of a premium product (BDS is definitely not 'premium' at present.) and aggressively price-discriminate. (If max attendance is the goal, then cut the costs of parking, tickets, concessions, partner with Uber, Lyft and Marta to give transit discounts, make the "cost" in time and money as low as possible. And a better experience would help too.)</p><p></p><p>Lower the gross attendance goal and get more money from fewer fans for a premium experience. Make 75% of the stadium "club seating" and cut the capacity some. Install real (wider, more comfortable) seats, better concessions, some air conditioned areas in the concourses with TV monitors,<u> sell alcohol</u>, let people bring stuff in, look into installing sun shades, more overall staff to serve customers across the board, bathrooms that aren't 50 years past needing a renovation... Stimulate demand by making the experience of going to the game much better while simultaneously lowering supply and your equilibrium price will rise.</p><p></p><p>Have some of the upper stands (ie upper north) as cheap[er] general admission tickets with a "party deck" to have something to offer the fans who want to come and don't want to pay for the full ride.</p><p></p><p>Look at how much better the Brave's attendance/revenue has been since they moved to the new ballpark with a much better overall experience. It's a smaller park, but they're filling it up and <em><strong>making much more money</strong></em> per fan. A lot of the folks going aren't "Braves fans", they're there for the party. Suntrust park has 4 different "club areas"- Delta Club, Suntrust Club, Infinity Club, Home Depot Club, plus the Chop House, the Top of the Chop deck, Coca Cola deck... all of those are revenue generators.</p><p></p><p>TStan talked in his latest podcast about the revitalization of the midtown neighborhoods and how we should be trying to get those people involved. Lots of young professionals with social lives. Some have college teams they follow, some don't or their team is playing later/earlier. I don't think it's unrealistic to think Tech football could be a cool/fun 'thing to do' on a fall Saturday in Atlanta for a lot of people.</p><p></p><p>Just for example: if we were able to fill the stadium with 'only' 45,000 but they're paying 50% more on average for a better experience, we make ~18% more revenue vs a 55,000 sellout baseline. (Assuming the marginal cost of the experience improvement isn't prohibitive.)</p><p></p><p>I also believe Tech, more-so than other schools should separate donations from ticket purchases. I think there are STHs who could donate more, but see their AT-fund ticket contribution as their donation for the year. There's a lot of alumni who don't live near Atlanta and can't justify buying tickets, but might donate to athletics if asked. I'd also be interested to see if we could find ways to involve/monetize out-of-state fans. Let out of town folks "sponsor" parts of the gameday, organize watch party donation drives, work with the ACCN to develop a paid streaming broadcast custom for Tech with our radio team for the audio and Tech-centric infographics...</p></blockquote><p></p>
[QUOTE="BCJacket, post: 490424, member: 2332"] [Oy, this post got out of hand. TL/DR: IMHO we could make more money with fewer better seats.] That's true if you assume our per-seat revenue is flat and we just reduce the seats. Which is what the OP seems to be suggesting, just re-numbering the bleachers for more space. But the best seats (biggest $$ earners) are already the Club area and Tech Terrace, which are already real seats. I don't think Tech is anywhere near the vertex point of the revenue curve for football/BDS. Clearly, our supply/demand of tickets is out of equilibrium. My read is that we have too much supply of an overpriced product. If the goal is maximum revenue (which is what I think it should be), then I believe Tech should offer a lower quantity of a premium product (BDS is definitely not 'premium' at present.) and aggressively price-discriminate. (If max attendance is the goal, then cut the costs of parking, tickets, concessions, partner with Uber, Lyft and Marta to give transit discounts, make the "cost" in time and money as low as possible. And a better experience would help too.) Lower the gross attendance goal and get more money from fewer fans for a premium experience. Make 75% of the stadium "club seating" and cut the capacity some. Install real (wider, more comfortable) seats, better concessions, some air conditioned areas in the concourses with TV monitors,[U] sell alcohol[/U], let people bring stuff in, look into installing sun shades, more overall staff to serve customers across the board, bathrooms that aren't 50 years past needing a renovation... Stimulate demand by making the experience of going to the game much better while simultaneously lowering supply and your equilibrium price will rise. Have some of the upper stands (ie upper north) as cheap[er] general admission tickets with a "party deck" to have something to offer the fans who want to come and don't want to pay for the full ride. Look at how much better the Brave's attendance/revenue has been since they moved to the new ballpark with a much better overall experience. It's a smaller park, but they're filling it up and [I][B]making much more money[/B][/I] per fan. A lot of the folks going aren't "Braves fans", they're there for the party. Suntrust park has 4 different "club areas"- Delta Club, Suntrust Club, Infinity Club, Home Depot Club, plus the Chop House, the Top of the Chop deck, Coca Cola deck... all of those are revenue generators. TStan talked in his latest podcast about the revitalization of the midtown neighborhoods and how we should be trying to get those people involved. Lots of young professionals with social lives. Some have college teams they follow, some don't or their team is playing later/earlier. I don't think it's unrealistic to think Tech football could be a cool/fun 'thing to do' on a fall Saturday in Atlanta for a lot of people. Just for example: if we were able to fill the stadium with 'only' 45,000 but they're paying 50% more on average for a better experience, we make ~18% more revenue vs a 55,000 sellout baseline. (Assuming the marginal cost of the experience improvement isn't prohibitive.) I also believe Tech, more-so than other schools should separate donations from ticket purchases. I think there are STHs who could donate more, but see their AT-fund ticket contribution as their donation for the year. There's a lot of alumni who don't live near Atlanta and can't justify buying tickets, but might donate to athletics if asked. I'd also be interested to see if we could find ways to involve/monetize out-of-state fans. Let out of town folks "sponsor" parts of the gameday, organize watch party donation drives, work with the ACCN to develop a paid streaming broadcast custom for Tech with our radio team for the audio and Tech-centric infographics... [/QUOTE]
Insert quotes…
Verification
How many points did Georgia Tech score against Cumberland in 1916?
Post reply
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Improvements to BDS and game attendance and atmosphere...
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top