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How 'Should' Tech Do in Recruiting Rank - Analysis
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<blockquote data-quote="BCJacket" data-source="post: 502396" data-attributes="member: 2332"><p>Good thoughts, I see TStan doing some good things, particularly in facilities and staff. But I'd like it if there was more of a defined strategic direction. Maybe there is one and it's not public. </p><p></p><p>FWIW, under the model, if 'a school' our size were to sell out 'a 55,000 seat stadium' and have a budget of $100,000,000 their predicted rank would be 40. Which would be 6th in the ACC, instead of dead last, right in line with VT. (I'm excluding BC, their predicted rank is silly because they're a private ACC school.) Clemson, FSU, UL, and Miami are on a different level. But we could/should be in the leaders of the second tier. Not pulling up the rear behind Wake and Syracuse. Then we over perform from there by 12 spots and we're within arms reach of top 25 talent, which would be 4th-5th in the ACC. Then we need a system and scheme to maximize that talent... I'm not saying that would be easy, but it seems attainable in a medium-term future.</p><p></p><p>As I said above, I think GT is very well positioned to out perform. Our budget is smaller, but we have fewer programs. So, our Football budget could be disproportionate. (Title IX issues, I know). We have an outsized postgraduate enrollment. We have, arguably, <em>the best</em> geographic location of any school for recruiting. </p><p></p><p>We need to be very smart and "GT" in our resource usage. Leverage technology and data to make the maximum usage within limits. The big boys can afford to throw spaghetti at the wall and see what sticks. We can't afford to do that. How many thousands (millions?) of dollars (even assuming no malfeasance) do you think uGA spent on recruiting Jake Eason? Regular private flightsto Washington, hotels, meals, etc. Staff to baby him constantly for 3 years. All-out spending on his visits. Then they ran him off after one year. We need to be identifying players who fit the Tech mold early on and intelligently recruiting them.</p><p></p><p>I believe the biggest thing Tech is failing to take advantage of is 'Atlanta'. We are <em>the </em>P5 program in Atlanta; the capital of college football. Atlanta should be a core part of our identity. Our marketing should highlight Atlanta on everything. Every single piece of clothing we sell should say 'Atlanta' somewhere. This is anecdotal, but I have a theory that a huge proportion of the folks wearing 'Georgia' gear bought it because they live in Georgia and are proud of the state, couldn't name a single uGa player. Let's sell a ton of white, gold and [sorry] blue 'Atlanta' shirts. Also, 'The Institute'. Get a bunch of shirts that look like this into local Costco's:</p><p style="text-align: center"><span style="font-size: 12px"></span></p> <p style="text-align: center"><span style="font-size: 12px">The Institute</span></p> <p style="text-align: center"><span style="font-size: 26px">Atlanta</span></p> <p style="text-align: center"><span style="font-size: 12px">GT</span></p><p></p><p>If people buy the gear because they like it and it says 'Atlanta'. That opens the door to getting them interested in GT athletics if we deliver an interesting product.</p><p></p><p>The other thing I believe we should make part of our identity is the success of our black athletes. There was a study out a couple years back that Tech is near the top in graduating it's black athletes. Being in Atlanta, one of the 2-3 centers of black culture in America, it seems like we could market ourselves as <em>the </em>school for the talented, ambitious, intelligent young black athlete. Sell people on the Pat Swilling model: make your first million in the NFL and your second 10-20 in your own business... And if you don't make the NFL, make your first million with Google and then your second 10-20 in your own business.</p><p></p><p>That's not going to get the 3-and-done IMG 5*s here. But they haven't come here anyway. We need a lot more JeTs, AJ Grays, and Shamire's. I feel like, over time, we could get the black community in Atlanta to rally around our program, instead of those rednecks out east. We should market our successful young [black] men to the community. JeT, Calvin Johnson, Shaq, etc should be on billboards all across the city and beyond. There's probably tons of smart, ambitious and talented black student athletes across the country that would love to come be a P5 football star in Atlanta. I'd like an entire team of Malik Riveras. Hiring a personable black coach would really help this. It's one thing I like about Tony Elliot. </p><p></p><p>I'd also like to see Roddy Jones as the 'voice of the Yellow Jackets'. He's got a great personality, he's from Dekalb county... imagine if we had him out in the community, visiting high schools, etc... pitching GT to Atlanta. (Demetra doesn't seem to bring any value to the table to me.)</p><p></p><p>I also believe our brand is better outside Georgia than within. Tech has a kind of split personality in our state. When I tell people I got my degrees from Tech, their eyes get wide and they want to know how I got in; because they wish their kids could go there. (I'm young enough for it to be relevant) When I tell people I'm a Tech football fan, they recoil like I just said "Hail Satan". But to private school kids up North, eg a 4* athlete with a high GPA, Atlanta, ACC football and a Tech degree is highly desirable. We have to expand our recruiting footprint, IMHO. But that takes money.</p><p></p><p>Here's the model results ordered by predicted rank. With a 'School 1' of where I think GT could be:</p><p></p><p>[ATTACH=full]4626[/ATTACH]</p></blockquote><p></p>
[QUOTE="BCJacket, post: 502396, member: 2332"] Good thoughts, I see TStan doing some good things, particularly in facilities and staff. But I'd like it if there was more of a defined strategic direction. Maybe there is one and it's not public. FWIW, under the model, if 'a school' our size were to sell out 'a 55,000 seat stadium' and have a budget of $100,000,000 their predicted rank would be 40. Which would be 6th in the ACC, instead of dead last, right in line with VT. (I'm excluding BC, their predicted rank is silly because they're a private ACC school.) Clemson, FSU, UL, and Miami are on a different level. But we could/should be in the leaders of the second tier. Not pulling up the rear behind Wake and Syracuse. Then we over perform from there by 12 spots and we're within arms reach of top 25 talent, which would be 4th-5th in the ACC. Then we need a system and scheme to maximize that talent... I'm not saying that would be easy, but it seems attainable in a medium-term future. As I said above, I think GT is very well positioned to out perform. Our budget is smaller, but we have fewer programs. So, our Football budget could be disproportionate. (Title IX issues, I know). We have an outsized postgraduate enrollment. We have, arguably, [I]the best[/I] geographic location of any school for recruiting. We need to be very smart and "GT" in our resource usage. Leverage technology and data to make the maximum usage within limits. The big boys can afford to throw spaghetti at the wall and see what sticks. We can't afford to do that. How many thousands (millions?) of dollars (even assuming no malfeasance) do you think uGA spent on recruiting Jake Eason? Regular private flightsto Washington, hotels, meals, etc. Staff to baby him constantly for 3 years. All-out spending on his visits. Then they ran him off after one year. We need to be identifying players who fit the Tech mold early on and intelligently recruiting them. I believe the biggest thing Tech is failing to take advantage of is 'Atlanta'. We are [I]the [/I]P5 program in Atlanta; the capital of college football. Atlanta should be a core part of our identity. Our marketing should highlight Atlanta on everything. Every single piece of clothing we sell should say 'Atlanta' somewhere. This is anecdotal, but I have a theory that a huge proportion of the folks wearing 'Georgia' gear bought it because they live in Georgia and are proud of the state, couldn't name a single uGa player. Let's sell a ton of white, gold and [sorry] blue 'Atlanta' shirts. Also, 'The Institute'. Get a bunch of shirts that look like this into local Costco's: [CENTER][SIZE=3] The Institute[/SIZE] [SIZE=7]Atlanta[/SIZE] [SIZE=3]GT[/SIZE][/CENTER] If people buy the gear because they like it and it says 'Atlanta'. That opens the door to getting them interested in GT athletics if we deliver an interesting product. The other thing I believe we should make part of our identity is the success of our black athletes. There was a study out a couple years back that Tech is near the top in graduating it's black athletes. Being in Atlanta, one of the 2-3 centers of black culture in America, it seems like we could market ourselves as [I]the [/I]school for the talented, ambitious, intelligent young black athlete. Sell people on the Pat Swilling model: make your first million in the NFL and your second 10-20 in your own business... And if you don't make the NFL, make your first million with Google and then your second 10-20 in your own business. That's not going to get the 3-and-done IMG 5*s here. But they haven't come here anyway. We need a lot more JeTs, AJ Grays, and Shamire's. I feel like, over time, we could get the black community in Atlanta to rally around our program, instead of those rednecks out east. We should market our successful young [black] men to the community. JeT, Calvin Johnson, Shaq, etc should be on billboards all across the city and beyond. There's probably tons of smart, ambitious and talented black student athletes across the country that would love to come be a P5 football star in Atlanta. I'd like an entire team of Malik Riveras. Hiring a personable black coach would really help this. It's one thing I like about Tony Elliot. I'd also like to see Roddy Jones as the 'voice of the Yellow Jackets'. He's got a great personality, he's from Dekalb county... imagine if we had him out in the community, visiting high schools, etc... pitching GT to Atlanta. (Demetra doesn't seem to bring any value to the table to me.) I also believe our brand is better outside Georgia than within. Tech has a kind of split personality in our state. When I tell people I got my degrees from Tech, their eyes get wide and they want to know how I got in; because they wish their kids could go there. (I'm young enough for it to be relevant) When I tell people I'm a Tech football fan, they recoil like I just said "Hail Satan". But to private school kids up North, eg a 4* athlete with a high GPA, Atlanta, ACC football and a Tech degree is highly desirable. We have to expand our recruiting footprint, IMHO. But that takes money. Here's the model results ordered by predicted rank. With a 'School 1' of where I think GT could be: [ATTACH=full]4626[/ATTACH] [/QUOTE]
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