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<blockquote data-quote="Vespidae" data-source="post: 913913" data-attributes="member: 2957"><p>This speaks to my own view that to be relevant, you have to be present. Notre Dame is Notre Dame because they went anywhere in the country to play the best teams they could. That was their brand. </p><p></p><p>Tech, in my view, needs to be the best SEC team NOT in the SEC. Stop playing Alcorn State, Austin Peay, and Lousiiana School of the Blind. We play UGA, fine ... but fill in the rest of the schedule with local, relevant teams that DEEPEN our penetration into our backyard. I would far rather play Auburn and other SEC schools because we become relevant to the recruiting base as a legit alternative. </p><p></p><p>Ask Bill Belichick what he looks for in a draft pick. "Who did he play against?" They don't look at W-L records ... they look to see what the level of competition was. </p><p></p><p>If you want to fix Tech football, you have to fix scheduling. It's a complete system. Better quality opponents leads to more press [awareness], leads to more people following the outcomes [interest], leads to more folks including Tech in their plans [consideration}, leads to more people trying the product [selection]. </p><p></p><p>That's the Consumer Journey. It works.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 913913, member: 2957"] This speaks to my own view that to be relevant, you have to be present. Notre Dame is Notre Dame because they went anywhere in the country to play the best teams they could. That was their brand. Tech, in my view, needs to be the best SEC team NOT in the SEC. Stop playing Alcorn State, Austin Peay, and Lousiiana School of the Blind. We play UGA, fine ... but fill in the rest of the schedule with local, relevant teams that DEEPEN our penetration into our backyard. I would far rather play Auburn and other SEC schools because we become relevant to the recruiting base as a legit alternative. Ask Bill Belichick what he looks for in a draft pick. "Who did he play against?" They don't look at W-L records ... they look to see what the level of competition was. If you want to fix Tech football, you have to fix scheduling. It's a complete system. Better quality opponents leads to more press [awareness], leads to more people following the outcomes [interest], leads to more folks including Tech in their plans [consideration}, leads to more people trying the product [selection]. That's the Consumer Journey. It works. [/QUOTE]
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