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GT getting some love on Atlanta radio
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<blockquote data-quote="DTGT" data-source="post: 102162" data-attributes="member: 455"><p>Their pricing is correct for them to maximize profit. It severely limits my cheap self from driving the 6-7 hrs each way for the game (or flying 1 hr at $300+/round trip ticket), but it is correct. A sellout means they could have charged more money for the same seats.</p><p></p><p>The higher price allows them to anchor higher prices in your mind when you see discounted tickets or less desirable games. The games need to be priced assuming that the season will be towards the higher end of the W-L possibilities to allow for discounting and promotions.</p><p></p><p>What seems like a better value: an $80 ticket on sale for $40? Or a $55 ticket on sale for $40? The first is a BOGO and the second is a beer and a nacho (NBA prices where I live). I can get far more seats filled with a BOGO than I can with a coke and a hotdog, yet they are the same discounted price per seat. Plus I get to sell the food-like products that I didn't give to them with the ticket.</p><p></p><p>Less than full attendance reduces costs (clean-up, maintenance, security, damage, etc...).</p><p></p><p>Fans, coaches, and players want to see a full stadium. Stadium management wants to see a high-revenue/low-cost stadium that is easily managed. Do not confuse your desires (and mine too!) with the desires of management.</p></blockquote><p></p>
[QUOTE="DTGT, post: 102162, member: 455"] Their pricing is correct for them to maximize profit. It severely limits my cheap self from driving the 6-7 hrs each way for the game (or flying 1 hr at $300+/round trip ticket), but it is correct. A sellout means they could have charged more money for the same seats. The higher price allows them to anchor higher prices in your mind when you see discounted tickets or less desirable games. The games need to be priced assuming that the season will be towards the higher end of the W-L possibilities to allow for discounting and promotions. What seems like a better value: an $80 ticket on sale for $40? Or a $55 ticket on sale for $40? The first is a BOGO and the second is a beer and a nacho (NBA prices where I live). I can get far more seats filled with a BOGO than I can with a coke and a hotdog, yet they are the same discounted price per seat. Plus I get to sell the food-like products that I didn't give to them with the ticket. Less than full attendance reduces costs (clean-up, maintenance, security, damage, etc...). Fans, coaches, and players want to see a full stadium. Stadium management wants to see a high-revenue/low-cost stadium that is easily managed. Do not confuse your desires (and mine too!) with the desires of management. [/QUOTE]
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GT getting some love on Atlanta radio
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