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Georgia Tech’s Inability to Land In-State Talent is Becoming Problematic
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<blockquote data-quote="YJMD" data-source="post: 314792" data-attributes="member: 1929"><p>I've got a different take. I think this really starts with improving our brand in the world of potential athletes. Kids talk about academics, family, etc. etc. and end up making decisions that seem to betray all of this. Rarely is someone able to look at such a decision as a logical one. We'll get some kids over the hump with logic, but we won't get them to that point unless they know what we represent and what we represent matches who they want to be.</p><p></p><p>This is a good Ted talk: [MEDIA=ted]talks/simon_sinek_how_great_leaders_inspire_action[/MEDIA]</p><p></p><p>The data that supports your projected image is less important than the image you project in the first place. His big refrain is "People don't care about what you do they care about why you do it", and generally I agree.</p><p></p><p>If you go to Georgia high schools and ask football players about Tech, they may even be quite knowledgeable about our academic reputation, but it's not likely to match their own picture of themselves. Hopefully close enough to think "it would be cool if I did that", but we tend to hook the kids whose family environment pushes their own self-image educationally as ahead of their peers rather than valuing an education overall. When they think of a GT football player, it's probably disconnected from their image of a GT student and likely inferior to their image of a UGA football player. Like it or not, UGA has a stranglehold in exposing kids to a model of a good football player. We are exposed to this disparity constantly by reading the paper or listening to radio or watching TV. It's not a direct bias, but to those outside our sphere we are mostly just another football team +/- a slew of negative stereotypes.</p><p></p><p>I don't think the solution, though, is to try to compete with UGA directly for that mantle. We need to focus on projecting an image of what we represent that they don't. We need to find cohesion between athlete and student and expose kids to models of student-athletes that match their aspirations. We do need to be more aggressive in outreach to area schools, etc., but with a different image. With the kid who bucks the trend, who recognizes there's something out there different from the status quo and it just might be better, to value family and honor and tradition, etc. And, given our educational focus, we ought to be able to intertwine an advantage in Technology in accessible ways. Not cool stuff that they can appreciate from afar. But cool stuff they use or can see themselves using.</p></blockquote><p></p>
[QUOTE="YJMD, post: 314792, member: 1929"] I've got a different take. I think this really starts with improving our brand in the world of potential athletes. Kids talk about academics, family, etc. etc. and end up making decisions that seem to betray all of this. Rarely is someone able to look at such a decision as a logical one. We'll get some kids over the hump with logic, but we won't get them to that point unless they know what we represent and what we represent matches who they want to be. This is a good Ted talk: [MEDIA=ted]talks/simon_sinek_how_great_leaders_inspire_action[/MEDIA] The data that supports your projected image is less important than the image you project in the first place. His big refrain is "People don't care about what you do they care about why you do it", and generally I agree. If you go to Georgia high schools and ask football players about Tech, they may even be quite knowledgeable about our academic reputation, but it's not likely to match their own picture of themselves. Hopefully close enough to think "it would be cool if I did that", but we tend to hook the kids whose family environment pushes their own self-image educationally as ahead of their peers rather than valuing an education overall. When they think of a GT football player, it's probably disconnected from their image of a GT student and likely inferior to their image of a UGA football player. Like it or not, UGA has a stranglehold in exposing kids to a model of a good football player. We are exposed to this disparity constantly by reading the paper or listening to radio or watching TV. It's not a direct bias, but to those outside our sphere we are mostly just another football team +/- a slew of negative stereotypes. I don't think the solution, though, is to try to compete with UGA directly for that mantle. We need to focus on projecting an image of what we represent that they don't. We need to find cohesion between athlete and student and expose kids to models of student-athletes that match their aspirations. We do need to be more aggressive in outreach to area schools, etc., but with a different image. With the kid who bucks the trend, who recognizes there's something out there different from the status quo and it just might be better, to value family and honor and tradition, etc. And, given our educational focus, we ought to be able to intertwine an advantage in Technology in accessible ways. Not cool stuff that they can appreciate from afar. But cool stuff they use or can see themselves using. [/QUOTE]
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Georgia Tech’s Inability to Land In-State Talent is Becoming Problematic
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