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Expansion Talk 2021
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<blockquote data-quote="RonJohn" data-source="post: 813211" data-attributes="member: 2426"><p>The ingenious thing that ESPN has done is set up all of their provider contracts to expire before important sporting times, and completely isolated form the contracts of other providers. If Dish Network tells ESPN to pound sane, ESPN can take 30% of Dish Network's subscribers to another provider. What has happened in the past is that before the contract expires, if Dish didn't agree to the terms, ESPN would advertise that college football was not going to be available on Dish and people should call Dish or switch to DirectTV. When DirecTV's contract came up at a different time, they did the same thing to DirecTV. They don't have a monopoly on all sports content, but they have enough of a lock that a percentage of any provider's subscribers are interested, or even mainly interested in live sports. I estimated 30%. I have seen estimates between 30-40% but don't know how accurate they are. The viewership numbers didn't really matter. The only thing that mattered was whether subscribers would leave is ESPN was taken away. To gain that, ESPN didn't need any one game or program that had a large audience. They just needed to have SEC sports, ACC sports, Big 12 sports, etc. that wrapped up a large subscriber base's interest.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 813211, member: 2426"] The ingenious thing that ESPN has done is set up all of their provider contracts to expire before important sporting times, and completely isolated form the contracts of other providers. If Dish Network tells ESPN to pound sane, ESPN can take 30% of Dish Network's subscribers to another provider. What has happened in the past is that before the contract expires, if Dish didn't agree to the terms, ESPN would advertise that college football was not going to be available on Dish and people should call Dish or switch to DirectTV. When DirecTV's contract came up at a different time, they did the same thing to DirecTV. They don't have a monopoly on all sports content, but they have enough of a lock that a percentage of any provider's subscribers are interested, or even mainly interested in live sports. I estimated 30%. I have seen estimates between 30-40% but don't know how accurate they are. The viewership numbers didn't really matter. The only thing that mattered was whether subscribers would leave is ESPN was taken away. To gain that, ESPN didn't need any one game or program that had a large audience. They just needed to have SEC sports, ACC sports, Big 12 sports, etc. that wrapped up a large subscriber base's interest. [/QUOTE]
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