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ESPN: ACC to meet about changing men's hoops narrative
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<blockquote data-quote="mstranahan" data-source="post: 941451" data-attributes="member: 2802"><p>One of the things they didn't really consider (I don't think) when they put NIL in place is the new advertising / promotion model of most consumer brands. Influencers now command massive amounts of sponsorship $$ for their online presence on various platforms. One of my daughter's friends is a TikTok personality. She's 16 and she made $400k last year. She isn't alone and I think it's fair to say she's pretty far down the pecking order in terms of earnings. If you look at how many followers these athletes have, it makes sense that Nike, Coke, etc would pay them 6 figures to have their brands featured on their social media presence. </p><p></p><p>I don't like what NIL and the portal have done to college sports, but I don't think you can put the genie back in the bottle.</p></blockquote><p></p>
[QUOTE="mstranahan, post: 941451, member: 2802"] One of the things they didn't really consider (I don't think) when they put NIL in place is the new advertising / promotion model of most consumer brands. Influencers now command massive amounts of sponsorship $$ for their online presence on various platforms. One of my daughter's friends is a TikTok personality. She's 16 and she made $400k last year. She isn't alone and I think it's fair to say she's pretty far down the pecking order in terms of earnings. If you look at how many followers these athletes have, it makes sense that Nike, Coke, etc would pay them 6 figures to have their brands featured on their social media presence. I don't like what NIL and the portal have done to college sports, but I don't think you can put the genie back in the bottle. [/QUOTE]
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ESPN: ACC to meet about changing men's hoops narrative
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