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Elasticity of Demand
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<blockquote data-quote="RonJohn" data-source="post: 868662" data-attributes="member: 2426"><p>They already do this to some extent. Tickets for FCS opponents are usually $25-$35. Tickets for lower draw ACC opponents are around $40. Tickets for higher draw ACC opponents are $60-70. Tickets for Clemson and the mutts are around or over $100. The cheap ticket games are never sold out, and the expensive ticket games are at least very near capacity. (albeit with the other fans)</p><p></p><p>Marketing people can do surveys and try to figure out where the maximum revenue point is. I think it is more important at this point to work on the product than the pricing. The team isn't good, so the football product isn't enjoyable. The gameday production isn't very good. At the ND game, it was extremely well produced, and there was enough going on such that if a person was in attendance and didn't care anything about football, they could still be entertained. At GT, the video quality isn't very good, the PA announcing/music and interaction with the band seems haphazard. If GT wants to build a fan base with very cheap/free tickets as [USER=3893]@bobongo[/USER] stated, there needs to be more reason to be at the game than only football. They installed the LED lights in 2020, but I don't remember them being used to great effect as of yet. Improve video replays. Make a professional production out of the video board and PA system. Get some one the way up musicians to play a short show after some night games and utilize the stadium LED lights as part of that show. Football definitely needs to be improved, but so does the gameday operations.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 868662, member: 2426"] They already do this to some extent. Tickets for FCS opponents are usually $25-$35. Tickets for lower draw ACC opponents are around $40. Tickets for higher draw ACC opponents are $60-70. Tickets for Clemson and the mutts are around or over $100. The cheap ticket games are never sold out, and the expensive ticket games are at least very near capacity. (albeit with the other fans) Marketing people can do surveys and try to figure out where the maximum revenue point is. I think it is more important at this point to work on the product than the pricing. The team isn't good, so the football product isn't enjoyable. The gameday production isn't very good. At the ND game, it was extremely well produced, and there was enough going on such that if a person was in attendance and didn't care anything about football, they could still be entertained. At GT, the video quality isn't very good, the PA announcing/music and interaction with the band seems haphazard. If GT wants to build a fan base with very cheap/free tickets as [USER=3893]@bobongo[/USER] stated, there needs to be more reason to be at the game than only football. They installed the LED lights in 2020, but I don't remember them being used to great effect as of yet. Improve video replays. Make a professional production out of the video board and PA system. Get some one the way up musicians to play a short show after some night games and utilize the stadium LED lights as part of that show. Football definitely needs to be improved, but so does the gameday operations. [/QUOTE]
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