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East Stands were embarrasing
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<blockquote data-quote="BCJacket" data-source="post: 465265" data-attributes="member: 2332"><p>Fully agree with this part of your post. Bottom line, most fans will go to a game if they feel like it's the best use of their time and money. For people who live their lives around their football team, all they need is the game win or lose. The UGAs and Bamas have 10s and 10s of thousands of those fans. We have 10-20,000, tops?</p><p></p><p>Being realistic; if Tech wants to fill the stadium, they have to raise the value and/or lower the cost. For too many fans, the overall experience of staying home and watching on TV is the better than going down to the game. For all the reasons people on this board have mentioned repeatedly: our stadium is hot and uncomfortable in the sun, the lines (for everything, entry, food, water, restrooms) are too long, concessions are mediocre and expensive, the on field product hasn't been great the last few years, etc. Not to mention things largely outside of Tech's control that detract from the experience; like traffic, parking, petty crime...</p><p></p><p>If the goal is to maximize revenue from attendance, then lower the gross attendance goal and get more money from fewer fans for a 'premium experience'. Make 75% of the stadium "club seating" and cut the capacity some. Install real (wider, more comfortable) seats, better concessions, some air conditioned areas in the concourses with TV monitors, sell alcohol, let people bring stuff in, look into installing sun shades, more overall staff to serve customers across the board...</p><p></p><p>UNC replaced their bleachers with real seats. Cost ~$6 million. Reduced their capacity 10,000. But they weren't filling up for Football any way. The new capacity roughly matches their average attendance last year. Charging $6 more per seat to cover the costs. I think that would make a huge impact on the game day experience at BDS.</p><p></p><p><a href="https://goheels.com/news/2018/1/7/football-individual-seats-coming-in-kenan-stadium.aspx" target="_blank">https://goheels.com/news/2018/1/7/football-individual-seats-coming-in-kenan-stadium.aspx</a></p><p></p><p>I do believe Tech Football has an opportunity to be a "thing to do" in Atlanta again. But it needs to compete on quality of experience and value with the other options in town. Look at how much better the Brave's attendance has been since they moved to the new ballpark with a much better overall experience. Tons of people going to Suntrust Park who could care less about Braves baseball. But it's a thing to do and a fun experience. It's a smaller park, but they're filling it up and making more money per fan.</p><p></p><p>Just for example: if we were able to fill the stadium with 45,000, that are paying 50% more for a better experience, we make ~18% more revenue vs a 55,000 sellout baseline. (Assuming the marginal cost of the experience improvement isn't prohibitive.) And I'd say make some of the upper stands walk-up $5 tickets for the "classic" experience.</p><p></p><p></p><p></p><p>I've had the same gripes in the past, complaining about "the Hill". But after educating myself more, I've learned two things: </p><p>1) "the Hill"/President's office is limited by State Law/BOR regulations on how involved, especially financially, they can be in athletics. Mainly, it's to protect students from having their tuition go to pay for football. Which, let's be real, a football team doesn't add much to the academic experience. Asking our students to underwrite an entertainment product that mostly benefits non-students would be pretty unfair. </p><p>2) The President's office does tacitly support athletics (but see#1). When folks talk about "the Hill" as the President's office. They're barking up the wrong tree. Or at least focusing on just one of a dozen trees that need to be barked up. There are a lot of other stakeholders who control aspects of the Institute that <em>don't </em>support Tech athletics... BOR, the Alumni Association, the City of Atlanta, the GTRI... Many, if not most, of the gripes we have about the Institute's relationship with Athletics are controlled by parties outside "the Hill". If we really want change, we need to push our policy makers (State/Local Government reps) to change the laws and regulations governing the USG.</p></blockquote><p></p>
[QUOTE="BCJacket, post: 465265, member: 2332"] Fully agree with this part of your post. Bottom line, most fans will go to a game if they feel like it's the best use of their time and money. For people who live their lives around their football team, all they need is the game win or lose. The UGAs and Bamas have 10s and 10s of thousands of those fans. We have 10-20,000, tops? Being realistic; if Tech wants to fill the stadium, they have to raise the value and/or lower the cost. For too many fans, the overall experience of staying home and watching on TV is the better than going down to the game. For all the reasons people on this board have mentioned repeatedly: our stadium is hot and uncomfortable in the sun, the lines (for everything, entry, food, water, restrooms) are too long, concessions are mediocre and expensive, the on field product hasn't been great the last few years, etc. Not to mention things largely outside of Tech's control that detract from the experience; like traffic, parking, petty crime... If the goal is to maximize revenue from attendance, then lower the gross attendance goal and get more money from fewer fans for a 'premium experience'. Make 75% of the stadium "club seating" and cut the capacity some. Install real (wider, more comfortable) seats, better concessions, some air conditioned areas in the concourses with TV monitors, sell alcohol, let people bring stuff in, look into installing sun shades, more overall staff to serve customers across the board... UNC replaced their bleachers with real seats. Cost ~$6 million. Reduced their capacity 10,000. But they weren't filling up for Football any way. The new capacity roughly matches their average attendance last year. Charging $6 more per seat to cover the costs. I think that would make a huge impact on the game day experience at BDS. [URL]https://goheels.com/news/2018/1/7/football-individual-seats-coming-in-kenan-stadium.aspx[/URL] I do believe Tech Football has an opportunity to be a "thing to do" in Atlanta again. But it needs to compete on quality of experience and value with the other options in town. Look at how much better the Brave's attendance has been since they moved to the new ballpark with a much better overall experience. Tons of people going to Suntrust Park who could care less about Braves baseball. But it's a thing to do and a fun experience. It's a smaller park, but they're filling it up and making more money per fan. Just for example: if we were able to fill the stadium with 45,000, that are paying 50% more for a better experience, we make ~18% more revenue vs a 55,000 sellout baseline. (Assuming the marginal cost of the experience improvement isn't prohibitive.) And I'd say make some of the upper stands walk-up $5 tickets for the "classic" experience. I've had the same gripes in the past, complaining about "the Hill". But after educating myself more, I've learned two things: 1) "the Hill"/President's office is limited by State Law/BOR regulations on how involved, especially financially, they can be in athletics. Mainly, it's to protect students from having their tuition go to pay for football. Which, let's be real, a football team doesn't add much to the academic experience. Asking our students to underwrite an entertainment product that mostly benefits non-students would be pretty unfair. 2) The President's office does tacitly support athletics (but see#1). When folks talk about "the Hill" as the President's office. They're barking up the wrong tree. Or at least focusing on just one of a dozen trees that need to be barked up. There are a lot of other stakeholders who control aspects of the Institute that [I]don't [/I]support Tech athletics... BOR, the Alumni Association, the City of Atlanta, the GTRI... Many, if not most, of the gripes we have about the Institute's relationship with Athletics are controlled by parties outside "the Hill". If we really want change, we need to push our policy makers (State/Local Government reps) to change the laws and regulations governing the USG. [/QUOTE]
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