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<blockquote data-quote="deeznats" data-source="post: 998670" data-attributes="member: 1633"><p>You have to start somewhere. IMO, this is the proper first step when building/rebuilding a fundraising organization. It isn't easy to get a $1 million dollar donor, but it can be done with a smaller organization than getting 1000 $1000 donors. Stansbury should have put together a strategic plan that addressed both approaches while starting with the whales, but it's hard for me to disagree with that quote in isolation. It really is more effective.</p></blockquote><p></p>
[QUOTE="deeznats, post: 998670, member: 1633"] You have to start somewhere. IMO, this is the proper first step when building/rebuilding a fundraising organization. It isn't easy to get a $1 million dollar donor, but it can be done with a smaller organization than getting 1000 $1000 donors. Stansbury should have put together a strategic plan that addressed both approaches while starting with the whales, but it's hard for me to disagree with that quote in isolation. It really is more effective. [/QUOTE]
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