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<blockquote data-quote="WreckinGT" data-source="post: 998237" data-attributes="member: 147"><p>Viewership numbers aren't everything. Especially when looked at in a vacuum. The Big 10 didn't add Rutgers, Maryland, or UCLA because of their incredible TV ratings, nor did the SEC add Missouri for that reason. Adding UNC not only raises the profile in several sports, it plants a conference flag in the state with the 9th highest population in the country. It raises the revenue of your conference network in that state. It gains you a strong academic and research university which is valued by at least one of the P2. UNC will have no problem finding a home if things fall apart. Same is probably true for UVA for similar reasons.</p></blockquote><p></p>
[QUOTE="WreckinGT, post: 998237, member: 147"] Viewership numbers aren't everything. Especially when looked at in a vacuum. The Big 10 didn't add Rutgers, Maryland, or UCLA because of their incredible TV ratings, nor did the SEC add Missouri for that reason. Adding UNC not only raises the profile in several sports, it plants a conference flag in the state with the 9th highest population in the country. It raises the revenue of your conference network in that state. It gains you a strong academic and research university which is valued by at least one of the P2. UNC will have no problem finding a home if things fall apart. Same is probably true for UVA for similar reasons. [/QUOTE]
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