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<blockquote data-quote="RonJohn" data-source="post: 997713" data-attributes="member: 2426"><p>The bigger problem with dead air is the carriage fees. If ESPN has no sports content for ESPN News, then cable/sat/streaming companies will fight hard to not pay for it. Same with ESPNU. Even if ESPNU has low G5 and FCS games but no P4 games, cable/sat/streaming companies will fight hard to not pay for it. The dead air time for ad-revenue will be very small compared to the loss of carriage fees. There are reasons that ESPN will put some decent games on ESPN2, ESPNU, SECN, and ACCN. They don't put many, but they try to make sure that there is some level of demand for each station, so that they can get carriage fees for all of the stations.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 997713, member: 2426"] The bigger problem with dead air is the carriage fees. If ESPN has no sports content for ESPN News, then cable/sat/streaming companies will fight hard to not pay for it. Same with ESPNU. Even if ESPNU has low G5 and FCS games but no P4 games, cable/sat/streaming companies will fight hard to not pay for it. The dead air time for ad-revenue will be very small compared to the loss of carriage fees. There are reasons that ESPN will put some decent games on ESPN2, ESPNU, SECN, and ACCN. They don't put many, but they try to make sure that there is some level of demand for each station, so that they can get carriage fees for all of the stations. [/QUOTE]
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