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<blockquote data-quote="ThatGuy" data-source="post: 995612" data-attributes="member: 3440"><p>This. The more I see this situation rage on, the more I realize that a) people have short memories, and b) people assume that everything will continue on the current course. </p><p></p><p>Based on many indicators, ESPN and/or FOX could find themselves topped out based on what they paid this last contract cycle. If viewers are topping out, and ad revenue isn't coming in, they'll still bid for the media rights to one or both conferences - but I don't know that the bidding will remain as frothy as it is now. </p><p></p><p>Amazon learned that lesson with Thursday Night Football. </p><p></p><p>Now, that doesn't mean that CBS or NBC won't enter the fray. There are a lot of things that could happen. And all the consolidation is a good hedge against that. But at a certain point, you reach a level of diminishing returns. Especially when you already overpaid on the last contract, and it nearly broke you.</p></blockquote><p></p>
[QUOTE="ThatGuy, post: 995612, member: 3440"] This. The more I see this situation rage on, the more I realize that a) people have short memories, and b) people assume that everything will continue on the current course. Based on many indicators, ESPN and/or FOX could find themselves topped out based on what they paid this last contract cycle. If viewers are topping out, and ad revenue isn't coming in, they'll still bid for the media rights to one or both conferences - but I don't know that the bidding will remain as frothy as it is now. Amazon learned that lesson with Thursday Night Football. Now, that doesn't mean that CBS or NBC won't enter the fray. There are a lot of things that could happen. And all the consolidation is a good hedge against that. But at a certain point, you reach a level of diminishing returns. Especially when you already overpaid on the last contract, and it nearly broke you. [/QUOTE]
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