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<blockquote data-quote="Papa Foxtrot" data-source="post: 955910" data-attributes="member: 4386"><p>Great post. I think the biggest challenge in the transition to a streaming model is pricing & packaging(the same thing actually). In the cable model, there are a huge number of customers that don't care about sports subsidizing ESPN. If Aunt Joannie wants to watch Hallmark Channel, but the cable package also includes ESPN, a chunk of her cost goes to ESPN. That's basically why cable has been so good to ESPN - you're correct that YouTubeTV is the same model as linear cable; just slightly different distribution. Properly pricing the product and subscriber retention are huge issues for streaming content providers - DIS+ is a perfect example. The next few years are going to be rough for ESPN....</p></blockquote><p></p>
[QUOTE="Papa Foxtrot, post: 955910, member: 4386"] Great post. I think the biggest challenge in the transition to a streaming model is pricing & packaging(the same thing actually). In the cable model, there are a huge number of customers that don't care about sports subsidizing ESPN. If Aunt Joannie wants to watch Hallmark Channel, but the cable package also includes ESPN, a chunk of her cost goes to ESPN. That's basically why cable has been so good to ESPN - you're correct that YouTubeTV is the same model as linear cable; just slightly different distribution. Properly pricing the product and subscriber retention are huge issues for streaming content providers - DIS+ is a perfect example. The next few years are going to be rough for ESPN.... [/QUOTE]
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