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<blockquote data-quote="RamblinRed" data-source="post: 955837" data-attributes="member: 1776"><p>This is a really good read on all the various decisions that led to the downfall of the PAC over the last year or so.</p><p>One point on this. It mentions that they overplayed their value in negotiations. (My take on that - we have seen plenty of evidence from the market that most P5 programs are worth in the $30-40M range. Alot of schools and fans are butthurt over how much they are getting, but there are very few schools that can argue they could truly get more than they are currently receiving in an open market. There is alot of self-delusion going on.)</p><p><a href="https://www.latimes.com/sports/story/2023-08-16/pac-12-collapse-decisions-realignment-ucla-oregon" target="_blank">https://www.latimes.com/sports/story/2023-08-16/pac-12-collapse-decisions-realignment-ucla-oregon</a></p><p></p><p>Kliavkoff brought the schools an ESPN offer of $30 million per school annually for all of their rights. <strong>The Pac-12’s analysis said the schools would be worth somewhere in the mid-$30-million range apiece</strong>, so they could go back to ESPN with a reasonable counter in the high $30-million-range and maybe the two sides would end up around $35 million.</p><p></p><p>When the Pac-12 CEO group met to discuss the offer, <strong>one of the league presidents had other ideas. The president worked with a professor on his campus to come up with their own estimate of what the 10 schools should get based on their market value: $50 million.</strong></p><p></p><p>“George and our media consultant were pretty clear there was some risk, but they said, ‘Nope, our numbers show we’re worth this, go ask for it,’” a source with direct knowledge of the negotiations not authorized to speak publicly about them told The Times. “... ESPN did not react very well to it.”</p><p></p><p></p><p><u>One other point. The new B12 commissioner got his schools to understand and buy-in to where they stood in the marketplace.</u></p><p></p><p>Instead, the Big 12 survived and added four schools of its own from the “Group of Five” — BYU, Cincinnati, Houston and the University of Central Florida. <strong>The Big 12 was composed of 12 schools that were not of interest to the Big Ten and SEC, so they presented a united front.</strong></p><p></p><p>To the east, the rejuvenated Big 12 was much more willing to band together at a rate dictated by the networks. On Oct. 30, the Big 12 announced it had re-upped early with Fox and ESPN with a deal that would pay its schools $31.7 million annually.</p><p></p><p><strong>New Big 12 commissioner Brett Yormark was able to convince his schools that stability was more important than fighting for every last dime.</strong></p></blockquote><p></p>
[QUOTE="RamblinRed, post: 955837, member: 1776"] This is a really good read on all the various decisions that led to the downfall of the PAC over the last year or so. One point on this. It mentions that they overplayed their value in negotiations. (My take on that - we have seen plenty of evidence from the market that most P5 programs are worth in the $30-40M range. Alot of schools and fans are butthurt over how much they are getting, but there are very few schools that can argue they could truly get more than they are currently receiving in an open market. There is alot of self-delusion going on.) [URL]https://www.latimes.com/sports/story/2023-08-16/pac-12-collapse-decisions-realignment-ucla-oregon[/URL] Kliavkoff brought the schools an ESPN offer of $30 million per school annually for all of their rights. [B]The Pac-12’s analysis said the schools would be worth somewhere in the mid-$30-million range apiece[/B], so they could go back to ESPN with a reasonable counter in the high $30-million-range and maybe the two sides would end up around $35 million. When the Pac-12 CEO group met to discuss the offer, [B]one of the league presidents had other ideas. The president worked with a professor on his campus to come up with their own estimate of what the 10 schools should get based on their market value: $50 million.[/B] “George and our media consultant were pretty clear there was some risk, but they said, ‘Nope, our numbers show we’re worth this, go ask for it,’” a source with direct knowledge of the negotiations not authorized to speak publicly about them told The Times. “... ESPN did not react very well to it.” [U]One other point. The new B12 commissioner got his schools to understand and buy-in to where they stood in the marketplace.[/U] Instead, the Big 12 survived and added four schools of its own from the “Group of Five” — BYU, Cincinnati, Houston and the University of Central Florida. [B]The Big 12 was composed of 12 schools that were not of interest to the Big Ten and SEC, so they presented a united front.[/B] To the east, the rejuvenated Big 12 was much more willing to band together at a rate dictated by the networks. On Oct. 30, the Big 12 announced it had re-upped early with Fox and ESPN with a deal that would pay its schools $31.7 million annually. [B]New Big 12 commissioner Brett Yormark was able to convince his schools that stability was more important than fighting for every last dime.[/B] [/QUOTE]
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