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<blockquote data-quote="cpf2001" data-source="post: 954357" data-attributes="member: 6459"><p>Sports will be very valuable to streaming because you can't skip the ads or watch on tape-delay and get the same experience. I saw some stuff a while back about how much money a "with ads" subscriber to some streaming services brings in vs a "without ads" one, it was <strong>stark</strong> how lucrative those ads are.</p><p></p><p>That's why I can't really see Disney fully cutting ESPN loose and letting it fail. They're still making billions a year overall, and owning as many sports contracts as they do means they'll be in great shape when the dust settles if they make it through the shake-up first.</p><p></p><p>But if you have to specifically buy the "sports streaming service" or whatever instead of just getting it on basic cable by default, I think it will be important to market a bit differently - get butts in seats by giving people a fun real-life event to go to, then put a good enough product on the field that they want to follow it more later.</p></blockquote><p></p>
[QUOTE="cpf2001, post: 954357, member: 6459"] Sports will be very valuable to streaming because you can't skip the ads or watch on tape-delay and get the same experience. I saw some stuff a while back about how much money a "with ads" subscriber to some streaming services brings in vs a "without ads" one, it was [B]stark[/B] how lucrative those ads are. That's why I can't really see Disney fully cutting ESPN loose and letting it fail. They're still making billions a year overall, and owning as many sports contracts as they do means they'll be in great shape when the dust settles if they make it through the shake-up first. But if you have to specifically buy the "sports streaming service" or whatever instead of just getting it on basic cable by default, I think it will be important to market a bit differently - get butts in seats by giving people a fun real-life event to go to, then put a good enough product on the field that they want to follow it more later. [/QUOTE]
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