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<blockquote data-quote="cpf2001" data-source="post: 953876" data-attributes="member: 6459"><p>Kinda/sorta. It's been half a decade or so since I was closer to the sports media industry, but here's my best guess of the various factors that would complicate this (especially in terms of "turning that audience into revenue": A fair number of Big 10 games will still be on cable - so "I want to watch Big 10 college football but I don't have ESPN" is probably not a big group of people. Even/especially for the Big 10 after the Big 10 Network launched; they'll also have games on FS1. In terms of advertising revenue, the difference would be a pretty narrow group: people who have a TV and broadcast antenna setup, but doesn't have cable TV. That's probably going to be an older demographic, which is generally less valuable to advertisers. Advertising also isn't as big a slice of the pie compared to cable fees: This is from 2020 but estimates ESPN's breakdown as 8.6B from fees and 2.3B in advertising: <a href="https://www.fool.com/investing/2020/04/19/how-disneys-espn-makes-money-sports-broadcasting.aspx" target="_blank">https://www.fool.com/investing/2020/04/19/how-disneys-espn-makes-money-sports-broadcasting.aspx</a></p></blockquote><p></p>
[QUOTE="cpf2001, post: 953876, member: 6459"] Kinda/sorta. It's been half a decade or so since I was closer to the sports media industry, but here's my best guess of the various factors that would complicate this (especially in terms of "turning that audience into revenue": A fair number of Big 10 games will still be on cable - so "I want to watch Big 10 college football but I don't have ESPN" is probably not a big group of people. Even/especially for the Big 10 after the Big 10 Network launched; they'll also have games on FS1. In terms of advertising revenue, the difference would be a pretty narrow group: people who have a TV and broadcast antenna setup, but doesn't have cable TV. That's probably going to be an older demographic, which is generally less valuable to advertisers. Advertising also isn't as big a slice of the pie compared to cable fees: This is from 2020 but estimates ESPN's breakdown as 8.6B from fees and 2.3B in advertising: [URL]https://www.fool.com/investing/2020/04/19/how-disneys-espn-makes-money-sports-broadcasting.aspx[/URL] [/QUOTE]
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