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<blockquote data-quote="stinger 1957" data-source="post: 949278" data-attributes="member: 1682"><p>If the TV folks revenue drops then the whole thing could go upside down and certainly the advertising business is fast changing, watching Walmart for instance having big increases in ad revenue as they get into ecommerce more and more, those bucks are being taken out of some ad bucks that were going somewhere else more than likely. That is and will be happening more and more. I do believe the media is heading for some big change in the next few years, they will be looking for content that brings eyeballs and helps get them in the good graces of the American public again. The media could be in survival mode going forward. Does college sports programming help them with all of their potential problems?</p></blockquote><p></p>
[QUOTE="stinger 1957, post: 949278, member: 1682"] If the TV folks revenue drops then the whole thing could go upside down and certainly the advertising business is fast changing, watching Walmart for instance having big increases in ad revenue as they get into ecommerce more and more, those bucks are being taken out of some ad bucks that were going somewhere else more than likely. That is and will be happening more and more. I do believe the media is heading for some big change in the next few years, they will be looking for content that brings eyeballs and helps get them in the good graces of the American public again. The media could be in survival mode going forward. Does college sports programming help them with all of their potential problems? [/QUOTE]
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