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<blockquote data-quote="Vespidae" data-source="post: 882498" data-attributes="member: 2957"><p>ESPN networks accounted for 54% of all college football viewing ... up 4% from the previous year. A quick read suggests that ESPN's coverage model for CFB is different from the NFL because of the local demand of various college teams. So the strategy is to promote Game Day by Home Depot (a ratings monster), then use the various games to create feeds into their digital assets. So it's the News + Analysis Shows that really drive the ratings rather than the games themselves. At least, that's how I read it. </p><p></p><p>Apparently, according to ESPN ... it's working fine.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 882498, member: 2957"] ESPN networks accounted for 54% of all college football viewing ... up 4% from the previous year. A quick read suggests that ESPN's coverage model for CFB is different from the NFL because of the local demand of various college teams. So the strategy is to promote Game Day by Home Depot (a ratings monster), then use the various games to create feeds into their digital assets. So it's the News + Analysis Shows that really drive the ratings rather than the games themselves. At least, that's how I read it. Apparently, according to ESPN ... it's working fine. [/QUOTE]
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