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Collins says players have 'chip on their shoulder'
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<blockquote data-quote="Northeast Stinger" data-source="post: 884783" data-attributes="member: 1640"><p>If you killing elephants will help the program, thank you for your service. <img class="smilie smilie--emoji" loading="lazy" alt="😊" title="Smiling face with smiling eyes :blush:" src="https://cdn.jsdelivr.net/joypixels/assets/6.6/png/unicode/64/1f60a.png" data-shortname=":blush:" /></p><p></p><p>I would think that giving to GTAA probably follows the same formula as giving to most non-profits or charitable organizations. People only give year after year if they “see” that their money is accomplishing some good. Some things at Tech are indeed rocket science but this isn’t one of them. Loyalty is cultivated. Organizations that rely on donations cultivate that loyalty by creating a narrative. The narrative is basically “here is what your gift accomplished last year.” Organizations can’t rely on donors to create their own narrative. The narrative has to be carefully curated for the audience and can’t have too much cognitive dissonance, like “I was told my money would accomplish such and such but it looks like the opposite happened.” My impression is that Tech has never been very good at salesmanship. If your teams are going to struggle on a regular basis to win then you better be a world class salesperson but even then you still have to deliver some tangible proof that the money is working for good.</p></blockquote><p></p>
[QUOTE="Northeast Stinger, post: 884783, member: 1640"] If you killing elephants will help the program, thank you for your service. 😊 I would think that giving to GTAA probably follows the same formula as giving to most non-profits or charitable organizations. People only give year after year if they “see” that their money is accomplishing some good. Some things at Tech are indeed rocket science but this isn’t one of them. Loyalty is cultivated. Organizations that rely on donations cultivate that loyalty by creating a narrative. The narrative is basically “here is what your gift accomplished last year.” Organizations can’t rely on donors to create their own narrative. The narrative has to be carefully curated for the audience and can’t have too much cognitive dissonance, like “I was told my money would accomplish such and such but it looks like the opposite happened.” My impression is that Tech has never been very good at salesmanship. If your teams are going to struggle on a regular basis to win then you better be a world class salesperson but even then you still have to deliver some tangible proof that the money is working for good. [/QUOTE]
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Collins says players have 'chip on their shoulder'
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