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<blockquote data-quote="Vespidae" data-source="post: 775077" data-attributes="member: 2957"><p>The NCAA regularly provides data on game attendance and key drivers. They are a) size of the school, b) density of the alumni base < 5 mi away, c) density of the alumni base < 10 mi away, and whether it's urban or rural location. Tech is below average in every category. </p><p></p><p>ATL United was brilliant because it appeals to a heavy international presence as well as those who do not necessarily follow American Football all yet still want a team. Unless you have a familiar connection to a university, it's very difficult to generate fandom. </p><p></p><p>I have followed Tech for 40+ years and it has never happened, despite the city being 5X larger today and the Institute larger in terms of student population. Currently, the ACC has the 5th largest average attendance (based on 2016 figures) and of that, Tech is below that average. </p><p></p><p>In Marketing, we would focus on improving the experience for the existing fans in a market that is not growing. Ours is not growing. If we wanted to grow it, we would focus on Awareness - Consideration - Trial - Purchase - Renewal (standard process). Buy reducing our SEC schedule over the years, our Awareness has also dropped as has our Consideration. The ACC, for football, is just not a big draw in GA compared to Tobacco Road. </p><p></p><p>Does it all matter? Not really. In the new age of media, we can have zero fans and still make a ton of $ from broadcast content. But try and buy a hat at Northpoint. The struggle is real.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 775077, member: 2957"] The NCAA regularly provides data on game attendance and key drivers. They are a) size of the school, b) density of the alumni base < 5 mi away, c) density of the alumni base < 10 mi away, and whether it's urban or rural location. Tech is below average in every category. ATL United was brilliant because it appeals to a heavy international presence as well as those who do not necessarily follow American Football all yet still want a team. Unless you have a familiar connection to a university, it's very difficult to generate fandom. I have followed Tech for 40+ years and it has never happened, despite the city being 5X larger today and the Institute larger in terms of student population. Currently, the ACC has the 5th largest average attendance (based on 2016 figures) and of that, Tech is below that average. In Marketing, we would focus on improving the experience for the existing fans in a market that is not growing. Ours is not growing. If we wanted to grow it, we would focus on Awareness - Consideration - Trial - Purchase - Renewal (standard process). Buy reducing our SEC schedule over the years, our Awareness has also dropped as has our Consideration. The ACC, for football, is just not a big draw in GA compared to Tobacco Road. Does it all matter? Not really. In the new age of media, we can have zero fans and still make a ton of $ from broadcast content. But try and buy a hat at Northpoint. The struggle is real. [/QUOTE]
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