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<blockquote data-quote="mstranahan" data-source="post: 939610" data-attributes="member: 2802"><p>Corporations have been dumping money into college sports sponsorships for years. Look at the billboards and program ads from Coke, etc. The new wrinkle is that now they will be asked to pony up even more millions and get the joy of a teenager showing up at a corporate event to shake hands or appear in one of their local TV ads. (ACC kids showed up in Bojangles ads. Brice Young was in Dr Pepper national spots) Question is whether Fortune 500 corps will see that as a good investment of marketing $$ in an era where sponsorship money is harder and harder to come by</p></blockquote><p></p>
[QUOTE="mstranahan, post: 939610, member: 2802"] Corporations have been dumping money into college sports sponsorships for years. Look at the billboards and program ads from Coke, etc. The new wrinkle is that now they will be asked to pony up even more millions and get the joy of a teenager showing up at a corporate event to shake hands or appear in one of their local TV ads. (ACC kids showed up in Bojangles ads. Brice Young was in Dr Pepper national spots) Question is whether Fortune 500 corps will see that as a good investment of marketing $$ in an era where sponsorship money is harder and harder to come by [/QUOTE]
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