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Can we stay competitive in the NIL era?
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<blockquote data-quote="Vespidae" data-source="post: 877656" data-attributes="member: 2957"><p>It's not about sharing. It's about value$ and whether or not the most powerful schools in college football can extract that value$. So the first question is ... how much value$ is worth pursuing? So let's use the NFL as a benchmark. It isn't the same, but we can compare. (This is what Greg Sankey talks about.)</p><p></p><p>The NFL's next media rights deal is worth $113 billion over 11 years, for an annual lifetime average of almost $10.3 billion. Assuming you could get 30% of what the NFL gets in media rights, that means 30 CFB teams will negotiate a deal worth $33B. That's $3.3B a year and 10X what the SEC is getting today. So if a super league can get the best match ups, get the most teams into the CFB Playoffs, and get ratings viewership to the bottom range of the NFL ... THEN they can sell the rights for 30% of what the NFL gets ... they will get 10X as much money as the SEC does today. (If they an get more than 30%, all the better.)</p><p></p><p>That's what all of this is ultimately about. Be one of the top, most desirable teams that people want to watch and the bucks will fall like manna from heaven.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 877656, member: 2957"] It's not about sharing. It's about value$ and whether or not the most powerful schools in college football can extract that value$. So the first question is ... how much value$ is worth pursuing? So let's use the NFL as a benchmark. It isn't the same, but we can compare. (This is what Greg Sankey talks about.) The NFL's next media rights deal is worth $113 billion over 11 years, for an annual lifetime average of almost $10.3 billion. Assuming you could get 30% of what the NFL gets in media rights, that means 30 CFB teams will negotiate a deal worth $33B. That's $3.3B a year and 10X what the SEC is getting today. So if a super league can get the best match ups, get the most teams into the CFB Playoffs, and get ratings viewership to the bottom range of the NFL ... THEN they can sell the rights for 30% of what the NFL gets ... they will get 10X as much money as the SEC does today. (If they an get more than 30%, all the better.) That's what all of this is ultimately about. Be one of the top, most desirable teams that people want to watch and the bucks will fall like manna from heaven. [/QUOTE]
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