Home
Articles
Photos
Interviews
Forums
New posts
Search forums
Georgia Tech Recruiting
Dashboard
What's new
New posts
New profile posts
Latest activity
Chat
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Can we stay competitive in the NIL era?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="RamblinRed" data-source="post: 872020" data-attributes="member: 1776"><p>So after college football, women's college basketball players have made the most money through NIL.</p><p></p><p>[URL unfurl="true"]https://www.washingtonpost.com/sports/2022/03/30/womens-college-basketball-endorsements-nil/[/URL]</p><p></p><p>It also sounds like they may be doing the best in terms of what I will call 'true NIL' opportunities (ie, not the collectives that are basically paying guys to go to specific schools, but rather actual companies with products and services).</p><p>Men's basketball has underperformed more than any other college sport.</p><p></p><p></p><p>'Women’s basketball has been a marketer’s dream"</p><p><em>“</em>A lot of female athletes have social media followings, especially on Instagram and TikTok, that marketers crave,” Doerr said. “They cut across different demographics. They reach the youth space. They reach, for lack of a better term, the soccer mom space. They reach the 18-to-25-year-old space, both female and male. … Who follows them is a really tough demographic to reach. Some of these quarterbacks, they have big followings, but those followings are almost people you already have in your ecosystem.”</p><p></p><p>Engagement is what separates women’s college basketball. Marketers don’t want a boring post that merely pitches a product. Athletes who are active on their pages and interact with their followers have people coming back more regularly. More eyeballs and more visits provide more opportunities for a follower to become a consumer. Doerr said he would rather partner with someone with 500,000 followers and a 75 percent engagement rate than someone with 1 million followers and a 25 percent engagement rate.</p><p></p><p>“Women dominate social media in terms of TikTok and Instagram and some of the other outlets that are more popular among the younger audience,” said Lee McGinnis, professor of marketing and director of the integrated marketing communications master’s program at Stonehill College in Massachusetts. “Women are better at establishing relationships with their online followers. It’s a perfect alignment from a marketing standpoint. … You don’t need a huge audience as traditional media in order to be profitable because you’re able to engage your audience members in a much more interactive way. That’s extremely powerful.”</p></blockquote><p></p>
[QUOTE="RamblinRed, post: 872020, member: 1776"] So after college football, women's college basketball players have made the most money through NIL. [URL unfurl="true"]https://www.washingtonpost.com/sports/2022/03/30/womens-college-basketball-endorsements-nil/[/URL] It also sounds like they may be doing the best in terms of what I will call 'true NIL' opportunities (ie, not the collectives that are basically paying guys to go to specific schools, but rather actual companies with products and services). Men's basketball has underperformed more than any other college sport. 'Women’s basketball has been a marketer’s dream" [I]“[/I]A lot of female athletes have social media followings, especially on Instagram and TikTok, that marketers crave,” Doerr said. “They cut across different demographics. They reach the youth space. They reach, for lack of a better term, the soccer mom space. They reach the 18-to-25-year-old space, both female and male. … Who follows them is a really tough demographic to reach. Some of these quarterbacks, they have big followings, but those followings are almost people you already have in your ecosystem.” Engagement is what separates women’s college basketball. Marketers don’t want a boring post that merely pitches a product. Athletes who are active on their pages and interact with their followers have people coming back more regularly. More eyeballs and more visits provide more opportunities for a follower to become a consumer. Doerr said he would rather partner with someone with 500,000 followers and a 75 percent engagement rate than someone with 1 million followers and a 25 percent engagement rate. “Women dominate social media in terms of TikTok and Instagram and some of the other outlets that are more popular among the younger audience,” said Lee McGinnis, professor of marketing and director of the integrated marketing communications master’s program at Stonehill College in Massachusetts. “Women are better at establishing relationships with their online followers. It’s a perfect alignment from a marketing standpoint. … You don’t need a huge audience as traditional media in order to be profitable because you’re able to engage your audience members in a much more interactive way. That’s extremely powerful.” [/QUOTE]
Insert quotes…
Verification
Who won the ACC Coach of the Year Award in 2014?
Post reply
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
Can we stay competitive in the NIL era?
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top