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Can we stay competitive in the NIL era?
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<blockquote data-quote="RonJohn" data-source="post: 870594" data-attributes="member: 2426"><p>I think it is a lot like other things. Can we do the same thing that schools like Texas and TX A&M are doing with their donors and 1/4 billion dollar budgets? No. Can we do things differently and be successful? It is possible:</p><ul> <li data-xf-list-type="ul">Wasn't the athletic department or the football team working with a personal brand management company? I haven't personally seen effects of that. Such an organization should be help someone with a personality like Usher make a lot of money.</li> <li data-xf-list-type="ul">The GTAA started a VC fund to invest in GT student and alumni startup companies. Get the athletes involved with the startups and the startup culture. It is a longer tail, but imagine in five years some former mutt athletes having wasted $200k in NIL money while some GT athletes are sitting pretty with $1billion in stock options.</li> </ul><p>As with football in general, it will not work to try to copy everyone else. However, for NIL in particular, GT has some outstanding advantages that it could pursue. Will it try to maximize those advantages or will the GTAA flounder yet again?</p></blockquote><p></p>
[QUOTE="RonJohn, post: 870594, member: 2426"] I think it is a lot like other things. Can we do the same thing that schools like Texas and TX A&M are doing with their donors and 1/4 billion dollar budgets? No. Can we do things differently and be successful? It is possible: [LIST] [*]Wasn't the athletic department or the football team working with a personal brand management company? I haven't personally seen effects of that. Such an organization should be help someone with a personality like Usher make a lot of money. [*]The GTAA started a VC fund to invest in GT student and alumni startup companies. Get the athletes involved with the startups and the startup culture. It is a longer tail, but imagine in five years some former mutt athletes having wasted $200k in NIL money while some GT athletes are sitting pretty with $1billion in stock options. [/LIST] As with football in general, it will not work to try to copy everyone else. However, for NIL in particular, GT has some outstanding advantages that it could pursue. Will it try to maximize those advantages or will the GTAA flounder yet again? [/QUOTE]
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Can we stay competitive in the NIL era?
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