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Can we stay competitive in the NIL era?
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<blockquote data-quote="RamblinRed" data-source="post: 870567" data-attributes="member: 1776"><p>Article on GT and NIL</p><p>[URL unfurl="true"]https://www.ajc.com/sports/georgia-tech/sarah-bates-leverages-athlete-status-tiktok-into-nil-success/YRYDX23NTBE37HQEDXWCED2ETQ/[/URL]</p><p></p><p>Sarah Bates has been a part-time starter for the Georgia Tech basketball team this season and was the team’s sixth-leading scorer as the Yellow Jackets were to begin NCAA Tournament play on Friday against Kansas.</p><p></p><p>From that perspective, she might not be the prototypical candidate to bring in hundreds of dollars through name, image and likeness endorsements. She has done so, however, achieving success in the NIL realm with effort, assistance from an agent and an active TikTok account.</p><p></p><p>Bates’ TikTok account, with a little more than 30,000 followers, is a difference maker. To put that following into context, it easily clears one of the standards that TikTok has (10,000 followers) to admit users into its Creator Fund, which pays the platform’s most influential content creators. Bates said that she gets paid “way more” for posting on TikTok than Instagram, on which she has about 10,400 followers.</p><p></p><p>Tech provided broad numbers about the NIL activity among its 400-plus athletes. Almost a third of Jackets athletes had reported NIL deals to the athletic department from the start of July through February, with the total of the deals exceeding $175,000 in value, which includes cash and products/services. Given the lag in reporting deals, the actual totals were likely higher than that.</p><p></p><p>The NIL deal at Tech that perhaps made the biggest splash was by 90 members of the football team who signed deals with the television technology brand TiVo in August. They were compensated with a $404 debit card and a streaming device, among other gifts, in exchange for social-media posts touting TiVo products.</p></blockquote><p></p>
[QUOTE="RamblinRed, post: 870567, member: 1776"] Article on GT and NIL [URL unfurl="true"]https://www.ajc.com/sports/georgia-tech/sarah-bates-leverages-athlete-status-tiktok-into-nil-success/YRYDX23NTBE37HQEDXWCED2ETQ/[/URL] Sarah Bates has been a part-time starter for the Georgia Tech basketball team this season and was the team’s sixth-leading scorer as the Yellow Jackets were to begin NCAA Tournament play on Friday against Kansas. From that perspective, she might not be the prototypical candidate to bring in hundreds of dollars through name, image and likeness endorsements. She has done so, however, achieving success in the NIL realm with effort, assistance from an agent and an active TikTok account. Bates’ TikTok account, with a little more than 30,000 followers, is a difference maker. To put that following into context, it easily clears one of the standards that TikTok has (10,000 followers) to admit users into its Creator Fund, which pays the platform’s most influential content creators. Bates said that she gets paid “way more” for posting on TikTok than Instagram, on which she has about 10,400 followers. Tech provided broad numbers about the NIL activity among its 400-plus athletes. Almost a third of Jackets athletes had reported NIL deals to the athletic department from the start of July through February, with the total of the deals exceeding $175,000 in value, which includes cash and products/services. Given the lag in reporting deals, the actual totals were likely higher than that. The NIL deal at Tech that perhaps made the biggest splash was by 90 members of the football team who signed deals with the television technology brand TiVo in August. They were compensated with a $404 debit card and a streaming device, among other gifts, in exchange for social-media posts touting TiVo products. [/QUOTE]
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