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<blockquote data-quote="Vespidae" data-source="post: 476207" data-attributes="member: 2957"><p>I was really impressed with what Nike did for UT. They didn't just do the uniforms. They rebranded the entire school ... everything. Away went all the UT and UTK signs and logos ... now, there is only the Power T. There is only burnt orange and white with cool grey as the neutral. The entire school is organized under a brand scheme and athletics is part of that. </p><p></p><p>To my understanding, GT still segregates athletics from the school. GT has it's brand identity and GTAA has it's brand identity. And they are not the same. </p><p></p><p>If there is one think I learned from Toyota, it's "One system, one voice."</p></blockquote><p></p>
[QUOTE="Vespidae, post: 476207, member: 2957"] I was really impressed with what Nike did for UT. They didn't just do the uniforms. They rebranded the entire school ... everything. Away went all the UT and UTK signs and logos ... now, there is only the Power T. There is only burnt orange and white with cool grey as the neutral. The entire school is organized under a brand scheme and athletics is part of that. To my understanding, GT still segregates athletics from the school. GT has it's brand identity and GTAA has it's brand identity. And they are not the same. If there is one think I learned from Toyota, it's "One system, one voice." [/QUOTE]
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