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<blockquote data-quote="cpf2001" data-source="post: 948135" data-attributes="member: 6459"><p>From what I've seen of the under-30 crowd nowdays, they're where the real change is: they don't *want* to have all of Hulu/Peacock/TV/Disney/Amazon/Paramount/whoever to fully replace their cable bundle. They didn't grow up on the cable bundle the same way I did. They have random whoevers on Youtube/Instagram/TikTok/Snap/Twitch where we had background-noise-sports or background-noise-news or background-noise-HGTV.</p><p></p><p>I'm in between, I don't pay for all the streaming stuff at the same time, it depends on what shows premiere when. Comes out cheaper than my old cable bundle, even accounting for the 5 or six months a year I add in Youtube TV for sports. I think this is probably true for a lot of the 30-to-50 crowd - how true this is is what will determine how fast there's a tipping point. If it was all ala carte GT was bad would you drop ESPN in late October? Even if not, would you keep paying for the Big10 if GT was in the ACC and bad in a given year? Or would you just keep them all on in the background all year because it's annoying to try to micromanage? I think "just leave it all signed up year round" is going to be pretty common, but I don't think it's nearly as lucrative as ESPN/Big10's current cable deals.</p><p></p><p>But in 20 years when the under-30s who don't even have big cable on the radar are the under-50s? Yikes!</p></blockquote><p></p>
[QUOTE="cpf2001, post: 948135, member: 6459"] From what I've seen of the under-30 crowd nowdays, they're where the real change is: they don't *want* to have all of Hulu/Peacock/TV/Disney/Amazon/Paramount/whoever to fully replace their cable bundle. They didn't grow up on the cable bundle the same way I did. They have random whoevers on Youtube/Instagram/TikTok/Snap/Twitch where we had background-noise-sports or background-noise-news or background-noise-HGTV. I'm in between, I don't pay for all the streaming stuff at the same time, it depends on what shows premiere when. Comes out cheaper than my old cable bundle, even accounting for the 5 or six months a year I add in Youtube TV for sports. I think this is probably true for a lot of the 30-to-50 crowd - how true this is is what will determine how fast there's a tipping point. If it was all ala carte GT was bad would you drop ESPN in late October? Even if not, would you keep paying for the Big10 if GT was in the ACC and bad in a given year? Or would you just keep them all on in the background all year because it's annoying to try to micromanage? I think "just leave it all signed up year round" is going to be pretty common, but I don't think it's nearly as lucrative as ESPN/Big10's current cable deals. But in 20 years when the under-30s who don't even have big cable on the radar are the under-50s? Yikes! [/QUOTE]
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