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AJC Article on Value of Adidas Deal
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<blockquote data-quote="RonJohn" data-source="post: 392698" data-attributes="member: 2426"><p>Are you asking about licensing for retail clothes and items or for the uniforms? This contract is for Adidas to provide around $3 million per year of apparel to GT Athletics. Why would Adidas pay a royalty fee for clothes that it is providing for free to the athletic department? Adidas, Nike, Under Armour, Russel, and many others obtain a yearly license from IMG College Licensing to use GT logos on their fan apparel and other items. All of those have had licenses to produce fan apparel and items for many years. You can get one too if you want. I believe you have to get a separate license for each type of item you want to produce: <a href="https://www.clc.com/" target="_blank">https://www.clc.com/</a></p><p></p><p>EDIT: The fan apparel license does have a royalty fee.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 392698, member: 2426"] Are you asking about licensing for retail clothes and items or for the uniforms? This contract is for Adidas to provide around $3 million per year of apparel to GT Athletics. Why would Adidas pay a royalty fee for clothes that it is providing for free to the athletic department? Adidas, Nike, Under Armour, Russel, and many others obtain a yearly license from IMG College Licensing to use GT logos on their fan apparel and other items. All of those have had licenses to produce fan apparel and items for many years. You can get one too if you want. I believe you have to get a separate license for each type of item you want to produce: [URL]https://www.clc.com/[/URL] EDIT: The fan apparel license does have a royalty fee. [/QUOTE]
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AJC Article on Value of Adidas Deal
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