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AJC Article on Value of Adidas Deal
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<blockquote data-quote="BCJacket" data-source="post: 392321" data-attributes="member: 2332"><p>My thought on the cash part of the deal: As I understand the rules; schools can't give any more money to the student athletes than the NCAA rules specify: full scholarship, plus a "cost of attendance" stipend. But they can provide gear. With this deal, Tech is near the top in the amount of gear they'll be able to give out. Probably be good for recruiting when our guys can show visiting recruits a closet jam-packed with Adidas swag. The total amount of the deal puts Tech at 31st. Which is probably generous considering the size of our community. </p><p></p><p>Also, the GTAA total budget is around $80 million. So, the 700k difference in cash is a relatively small amount in the grand scheme. Plus, with the ACCN coming online there's new money coming from there. I suspect ADTS also has some confidence he can enhance the revenue stream through other means; better fundraising, adding value to ticket sales with things like a 'party deck' at BDS like they did at UCF, etc.</p><p></p><p>It's also been reported that Adidas plans to partner with Tech in the Atlanta area on research, development and marketing. So, a direct cash payout simply may not have been the most efficient way to add value to the deal for Tech.</p></blockquote><p></p>
[QUOTE="BCJacket, post: 392321, member: 2332"] My thought on the cash part of the deal: As I understand the rules; schools can't give any more money to the student athletes than the NCAA rules specify: full scholarship, plus a "cost of attendance" stipend. But they can provide gear. With this deal, Tech is near the top in the amount of gear they'll be able to give out. Probably be good for recruiting when our guys can show visiting recruits a closet jam-packed with Adidas swag. The total amount of the deal puts Tech at 31st. Which is probably generous considering the size of our community. Also, the GTAA total budget is around $80 million. So, the 700k difference in cash is a relatively small amount in the grand scheme. Plus, with the ACCN coming online there's new money coming from there. I suspect ADTS also has some confidence he can enhance the revenue stream through other means; better fundraising, adding value to ticket sales with things like a 'party deck' at BDS like they did at UCF, etc. It's also been reported that Adidas plans to partner with Tech in the Atlanta area on research, development and marketing. So, a direct cash payout simply may not have been the most efficient way to add value to the deal for Tech. [/QUOTE]
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